Notes from Goa: Needed, some brilliant small ideas
4/11/2011
Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.
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Finally it’s raining - creativity, digital & youth - Dheeraj Sinha
4/11/2011
“Looking beyond ourselves is the key to new inspirations that all of us are so desperately trying to squeeze out of these sessions,” says Dheeraj Sinha, Regional Planning Director, Bates141.
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It’s India, we expect more - Dheeraj Sinha
4/11/2011
If it weren’t for the scorching heat outside and the superb air-conditioning inside, would one still sit through those presentations, wonders Dheeraj Sinha, Regional Planning Director, Bates141, as he feels there’s an air of ‘been there, done that’ at GoaFest…
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Notes from Goa: Time to show off a bit
4/9/2011
Writing exclusively for e4m, Pat Burns, Creative Head at BMB Madison, calls for the ad industry to be less formulaic and more spontaneous and creative while communicating within the industry.
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Top three mistakes brands make on Facebook
4/8/2011
Getting on to social is a must today, but not everyone knows how to use it well. exchange4media talks to industry experts to find out where brands go wrong on Facebook today.
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Conclave a good idea, but action needed too: Ad frat
4/8/2011
Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…
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A great ritual, not so great answers - Dheeraj Sinha
4/8/2011
Amid the festive spirit at GoaFest, Dheeraj Sinha, Regional Planning Director, Bates141, is hoping there emanates a direction and an inspiration for the next year even as the industry celebrates the previous year’s work.
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