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‘Creativity with Conscience’ winners in conversation
4/15/2011
An interesting initiative preceding GoaFest 2011 was AAAI and ASCI’s collaborative effort ‘Creativity with Conscience’ (CWC). exchange4media speaks to winning team Motley Crew’s Abhishek Singh and Ankita Saikia on the experience.
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Have we lost trust amongst ourselves: Prasoon Joshi, McCann Worldgroup
4/12/2011
Prasoon Joshi, who returned from Dubai Lynx Awards, where he was Jury Chairman, to Goa for the Abby Awards, gives a view on awards in India, and whether the soul of the platform is losing place.
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Sun shines on GoaFest, again
4/11/2011
Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rules were adhered to, advertising was celebrated and aspirations were created – a look at all that was noteworthy at GoaFest this year…
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Fame is fundamental to brand building: Sir John Hegarty
4/11/2011
For Sir John Hegarty, fame and persuasion are important elements in brand building as he stresses on how brands need to be leaders and not mere followers.
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The ‘delighted’ Creative Abby winners
4/11/2011
Celebrations are in order as agencies enjoy the fruits of their hard work, duly recognised at the Creative Abby. Mudra Communications bagged the highest number of metals, while Ogilvy India was the only agency to take home a Grand Prix this year. Leo Burnett, McCann Worldgroup, Contract Advertising and CreativeLand Asia are other agencies that performed well.
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Auditor’s experience in Creative Abby
4/11/2011
Even as Creative Abby had auditors in previous years too, in 2011 the Awards Governing Council had a large role chalked out for awards auditor KPMG.
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Notes from Goa: Needed, some brilliant small ideas
4/11/2011
Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.
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Finally it’s raining - creativity, digital & youth - Dheeraj Sinha
4/11/2011
“Looking beyond ourselves is the key to new inspirations that all of us are so desperately trying to squeeze out of these sessions,” says Dheeraj Sinha, Regional Planning Director, Bates141.
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Social media steam engine for marketing revolution: Daniel Morel
4/11/2011
Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.
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The emotional brain is in-charge - Robin Wight
4/11/2011
Deciphering consumer behaviour has always been a challenge for markets, but if one were to follow Brain Science, this exercise would lead to many success stories, as Robin Wight, CEO, Engine, explains…
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5 things every marketer should know - Laurie Coots
4/11/2011
For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for marketers.
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It’s India, we expect more - Dheeraj Sinha
4/11/2011
If it weren’t for the scorching heat outside and the superb air-conditioning inside, would one still sit through those presentations, wonders Dheeraj Sinha, Regional Planning Director, Bates141, as he feels there’s an air of ‘been there, done that’ at GoaFest…
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Mudra & Ogilvy take top honours @Creative Abby
4/9/2011
Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.
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Maxus & Lodestar UM shine at Media Abby
4/9/2011
With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.
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As the Creative Abby moment of truth approaches...
4/9/2011
Led by Chairperson Shashi Sinha, the Awards Governing Council (AGC) has done all possible so far to ensure a clean award.
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Notes from Goa: Time to show off a bit
4/9/2011
Writing exclusively for e4m, Pat Burns, Creative Head at BMB Madison, calls for the ad industry to be less formulaic and more spontaneous and creative while communicating within the industry.
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India to see an explosion of Display ads: Rajan Anandan
4/9/2011
Display ads are set to witness tremendous growth, says Rajan Anandan, Managing Director, Google India, as he lists the factors fueling this growth and where Google fits in.
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‘Nothing is free, innovations need to be funded’
4/9/2011
Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.
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Agencies need to get over self-obsession: Rajiv Dube
4/8/2011
Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…
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20-25% healthy growth rate for service industry: Sanjay Behl
4/8/2011
Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.
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Agencies need to take risks – Sam Balsara
4/8/2011
Deliberating on the future of advertising in light of accelerating growth, Indian ad industry honchos highlight the key challenges and opportunities ahead…
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Conclave a good idea, but action needed too: Ad frat
4/8/2011
Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…
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A great ritual, not so great answers - Dheeraj Sinha
4/8/2011
Amid the festive spirit at GoaFest, Dheeraj Sinha, Regional Planning Director, Bates141, is hoping there emanates a direction and an inspiration for the next year even as the industry celebrates the previous year’s work.
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Notes from Goa: The whitest man around...
4/8/2011
Pat Burns, Creative Head at BMB Madison, writes exclusively for exchange4media on his observations and takeaways at GoaFest 2011...
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Mapping the digital communication path
4/7/2011
Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.
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Preparing the profession for the new decade
4/7/2011
Keeping the changing landscape of the industry in mind Advertising Agencies Association of India (AAAI) is presenting a Conclave – ‘Preparing the profession for the new decade’ – on April 7, 2011, which will precede GoaFest 2011.
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Curtain rises with ASCI’s creative challenge
4/6/2011
GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa, when, on April 5, 2011 the special ‘hands-on’ event for young creatives, held in association with the Advertising Standards Council of India (ASCI), took off.
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‘Creativity with Conscience’ in Himanka Das’ words
4/6/2011
Himanka Das, Vice President, Karishma Initiative, shares his viewpoints and his expectations from ASCI and AAAI joining hands for GoaFest 2011.
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More shortlists announced…
3/29/2011
Following the long list of other media shortlists, GoaFest Committee has announced the shortlists for the Integrated Advertising, Ambient Media, Out of home, Design, Radio and Radio Craft categories.
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Creative Abbys shortlist announced
3/28/2011
The GoaFest 2011 Committee has announced the shortlists for Interactive Digital, Film Single and Print Single categories of Creative Abbys.
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Creative Abbys Jury Chairpersons announced
3/23/2011
Jury Chairpersons for the Creative Abbys at GoaFest 2011 have been announced. The eminent names include Piyush Pandey, Prasoon Joshi, KV Sridhar, Ravi Deshpande, Josy Paul, Senthil Kumar, Sujata Keshavan.
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Media Abbys shortlist announced; 133 entries
3/21/2011
The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.
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Bring it on say ad frat
2/16/2011
New venue, new categories and five days of sun, sand and sessions – the advertising industry is looking forward to GoaFest 2011 with more excitement than ever.
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New judging process for Creative Abbys
2/14/2011
GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.
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GoaFest 2011 extended to five days; Festival adds new attractions
2/10/2011
GoaFest 2011 extended to five days beginning April 5, 2011. Festival of Media comes to Media Abby Awards. Special efforts made for young creatives…
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Lynn de Souza leads 2011 Committee; event planned for April 7-9
12/21/2010
Preparations for GoaFest 2011 have begun. Leading the festival this time is Lintas Media Group’s Chairperson and Vice President, Advertising Agencies Association of India (AAAI), Lynn de Souza. The event is planned for April 7, 8 and 9, 2011. The Industry Conclave will take place on April 7, 2011, followed by two days of GoaFest. It is understood that the venue this year would be South Goa.
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