Shortlists for the Media Abbys at GoaFest 2010 were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa.
Speaking to exchange4media, Shashi Sinha, Chairman, Media Abbys, informed that in all 484 entries were registered for the first round of judging, of which 87 entries were shortlisted for the final round of judging. Sinha further said that this year, he was impressed with the quality of the entries and was very excited specifically about categories such as Mixed Media, Print and Internet.
A panel of 14 judges judged the shortlisted entries.
Topping the charts with the maximum entries is Mudra Max with 17 entries, followed by Mindshare with 16 and Maxus with 15 entries.
The other agencies in the race include Lodestar Universal with a total of 13 entries and Mediacom with nine entries. Mindshare - Mobile, Madison Media Plus, Madison Media Infinity, Starcom MediaVest Group and MEC had two entries shortlisted each. Lintas Media Group, Ogilvy Action, Tribal DDB India, Maxus - Mobile, TME and OMD have one shortlisted entry each.
The judging round of Media Abbys took place on March 15, while the final round of judging took place on March 18.
This year, the GoaFest committee includes Colvyn Harris, President, AAAI & Chairman, GoaFest 2010; Bhaskar Das, President, Bombay Ad Club; Sam Balsara, Chairman, Industry Leadership Conclave; Shashi Sinha, Chairman, Media Abby Awards; Suman Srivastava, Chairman, Knowledge and Learning Seminar; and Ajay Chandwani, Chairman, Creative Abby Awards.
The
total 87 entries shortlisted are as follows: |
| |
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mediacom |
Shave India
Movement |
Gillette Mach
3 |
| 2 |
Mudra Max |
The film god
speaks on India's biggest religion |
‘Paa’
Movie |
| 3 |
Maxus |
ZooZoo Marathon |
Vodafone |
| |
|
|
|
| CATEGORY-
2 : BEST USE OF CINEMA |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Maxus - Delhi,
Group M Media |
Live Cinema
template of advertising |
Nokia N97 |
| 2 |
Maxus |
Indi's First
Lyricode |
Tata Sumo
Victa |
| 3 |
Lodestar Universal |
Direct from
the cinema to the Van Heusen store |
Van Heusen |
| |
|
|
|
| CATEGORY-
3 : BEST USE OF NEWSPAPERS AND MAGAZINES |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mindshare
- Delhi |
Mid-Day Delhi
shrinks to accommodate Kurkure 'Chhotu' Pack |
Kurkure |
| 2 |
Mediacom |
The day Volkswagen
took India by Storm |
Volkswagen |
| 3 |
Mindshare |
Nanhe Patrakaar |
Surf Excel |
| 4 |
Mindshare |
Zero Dandruff
Campaign |
Clear |
| 5 |
Madison Media
Plus |
When Airtel
made the headlines page after page |
Bharti Airtel |
| 6 |
Lodestar Universal
|
How we said
it uncommonly |
Tata Nano |
| 7 |
Lodestar Universal |
Clear Quotient |
Santoor Glycerin
Soap |
| 8 |
Mudra Max |
The Content
Bar |
Reliance Mobiles |
| 9 |
Mudra Max |
India Prays |
Cycle Pure
Agarbathies |
| 10 |
Maxus |
Don't just
tell me what it does, Tell me what it does, for me |
Tata Sky Plus |
| 11 |
Maxus |
Not Celebrity
Endorsement, but Celebrity Experience |
Tata Sky Plus |
| |
|
|
|
| CATEGORY-
4 : BEST USE OF OUTDOOR AND AMBIENT MEDIA |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mediacom |
The New Beetle
Heli - banner |
Volkswagen |
| 2 |
Mindshare
|
To do or not
to do is the question |
Domex |
| 3 |
Mindshare |
A Trip for
a Dip |
Brooke Bond
Taj Mahal |
| 4 |
Lodestar Universal
|
Nano ya na
Mano ! |
Tata Nano |
| 5 |
Mudra Max |
Sea Speaks |
Greenpeace |
| 6 |
Mudra Max |
Vampire Mirrors |
True Blood |
| 7 |
Mudra Max |
Car Cab |
Partyhard
Drivers |
| 8 |
Mudra Max |
History in
the Making |
Aircel |
| |
|
|
|
| CATEGORY-
5 : BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mindshare-Delhi |
Demystifying
Nutrition |
Horlicks Nutrition
Academy |
| 2 |
Lintas Media
Group |
Demystifying
Nutrition |
Bajaj Pulsar |
| 3 |
Ogilvy Action |
Pragati Ki
anokhi Paathshala |
ICICI Prudential
Life Insurance - Smart kid |
| 4 |
Mindshare |
Hands up for
peace |
Surf Excel |
| 5 |
Mudra Max |
Women on wheels |
TVS Scooty |
| 6 |
Mudra Max |
Gossips through
window |
Shell Foundation |
| 7 |
Mudra Max |
History in
the making |
Aircel |
| 8 |
Mudra Max |
The Lemon
Pattalam (Army) |
7 UP |
| 9 |
Maxus |
The flawed
logic of ''Share of Mind'' |
Vodafone |
| 10 |
Maxus |
Empty Tin-cans
make 10,000 heads turn |
Red Bull |
| |
|
|
|
| CATEGORY-
6 : BEST USE OF RADIO |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Starcom Mediavest
Group |
We Miss You |
Western Union |
| 2 |
Mindshare
- Delhi |
North India
celebrates chatpati Diwali with Kurkure |
Kurkure |
| 3 |
Maxus -Delhi,
Group M Media |
Midas touch |
Nokia 5800
Xpress Music |
| 4 |
Maxus -Delhi,
Group M Media |
Music Xpress |
Nokia 5800
Xpress Music |
| 5 |
Lodestar Universal
|
Creating a
Nano Parlance |
Tata Nano |
| 6 |
Lodestar Universal
|
Station Docomo |
Tata Docomo |
| 7 |
Maxus |
From Awareness
to conversions in 30 sec ! |
Vodafone |
| |
|
|
|
| CATEGORY-
7 : BEST USE OF INTERNET AND DIGITAL MEDIA |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Tribal DDB |
"Go For
It" |
Reliance GSM
Services |
| 2 |
Mediacom |
Shave India
Movement |
Gillette Mach
3 |
| 3 |
Mindshare
- Mobile |
Coming to
life with a code |
Nike |
| 4 |
Maxus - Mobile |
Shock 'em
but pleasantly at their moment of truth |
Nokia Music
store |
| 5 |
Mindshare |
Tagged on
Facebook |
Slumdog Millionaire |
| 6 |
Mindshare |
Television's
moment of truth on social media |
Star Plus |
| 7 |
Madison Media
Infinity |
Salary Alert
on Pehli Tareekh |
Cadbury Dairy
Milk |
| |
|
|
|
| CATEGORY-
8 : BEST USE OF SPONSORSHIP |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mediaedge
: CIA |
Wild Card
Princesses |
Nivea Visage |
| 2 |
TME |
'Chahe Koi
Mujhe Junglee Kahe'' |
Parle Products |
| 3 |
Mindshare |
Blue Carpet |
Sunsilk |
| 4 |
Maxus - Delhi,
Group M Media |
No TVC Approach |
Nokia Xpress
Music 5130 |
| 5 |
Mudra Max |
Mumbai Smiles |
Wrigley's
Mumbai Smile |
| 6 |
Mudra Max |
All is Well
with Reliance |
Reliance Consumer
Finance |
| 7 |
Maxus |
Big Boss |
Vodafone |
| 8 |
OMD |
Dance like
no one is watching |
LMN |
| |
|
|
|
| CATEGORY-
9 : BEST USE OF BRANDED CONTENT |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Starcom Mediavest
Group |
Saluting the
loved ones abroad |
Western Union |
| 2 |
Mediacom |
Coming of
age with Olay in India |
Olay Total
effects |
| 3 |
Mediaedge
: CIA |
Ganakul |
Meera Herbal
Hair Wash Powder |
| 4 |
Maxus - Delhi,
Group M Media |
Nokia meets
Kaminey |
Nokia 6700
Classic |
| 5 |
Lodestar Universal
Media |
Station Docomo |
Tata Docomo |
| 6 |
Mudra Max |
The film god
speaks on India's Biggest Religion |
Paa’
Movie |
| 7 |
Maxus |
E=r2 Reality
x Reality |
Vodafone |
| |
|
|
|
| CATEGORY-
10 : BEST USE OF MIXED MEDIA |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mindshare-Delhi |
Quaker Oats
Makes India Heart Healthy |
Quaker Oats |
| 2 |
Mediacom |
The journey
has just begun |
Volkswagen |
| 3 |
Mediacom |
Shave India
Movement |
Gillette Mach
3 |
| 4 |
Madison Media
Plus |
Catch Every
Detail |
Airtel Digital
TV |
| 5 |
Lodestar Universal
|
The power
of Nano innovations |
Tata Nano |
| 6 |
Lodestar Universal
|
Do the New |
Tata Docomo |
| 7 |
Lodestar Universal
|
Wake up to
Garnier's new innovation, Light eye roll on |
Garnier Light
Eye Roll on |
| 8 |
Madison Media
Infinity |
Pehli Tareekh
- A Must on the First |
Cadbury Dairy
Milk |
| |
|
|
|
| CATEGORY-
11 : BEST USE OF NEVER BEFORE MEDIA |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mindshare |
Coming
to life with a code |
Nike |
| 2 |
Mindshare
- Mobile |
Pepsi
outsells Coke in the summer of 2009 with $0 on television |
Pepsi |
| 3 |
Lodestar
Universal |
Nano
- The Taste of India |
Tata
Nano |
| 4 |
Mudra Max |
Sea Speaks |
Greeanpeace |
| 5 |
Lodestar Universal
|
Don't throw
away your used cinema ticket, its valuable |
Van Heusen |
| |
|
|
|
| SPECIALIST
CATEGORY- 12 : YOUTH MARKETING |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mindshare |
Call me |
AXE |
| 2 |
Maxus |
Is your media
worth a Conversation? |
Red Bull |
| |
|
|
|
| SPECIALIST
CATEGORY- 13 : VERTICAL MARKETING |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mediacom |
Take your
own path |
Dell Computer's |
| 2 |
Mindshare
- Mobile |
India says
''my heart is healthy or at least I know if it’s not'' |
Quaker Oats |
| 3 |
Mindshare |
Race to Ireland |
Tourism Ireland |
| 4 |
Mudra Max |
Gossips through
the window |
Shell Foundation |
| |
|
|
|
| SPECIALIST
CATEGORY- 14 : PRO BONO MARKETING |
| |
|
|
|
| NO |
Media
House |
Title |
Case
Study (Brand) |
| 1 |
Mediacom |
P&G CSR
Initiative of ''Live, Learn & Thrive '' |
Shiksha |
| 2 |
Mindshare
|
Don't be quiet,
talk for India |
Idea Cellular |
| 3 |
Mudra Max |
May I help
you |
National Association
for Blind |
| 4 |
Lodestar Universal |
Sache Ko Chune,
Ache ko Chune |
Aamir Khan
elections campaign |
