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Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films
4/12/2010

The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos. more...
It’s all about being ‘social’
4/12/2010

Social media has caught on in a big way all over the world, but how can brand managers and advertising agencies cash in on this growing segment? Can it become the centre of digital communications? How does one measure social media? These issues were addressed at a panel discussion on Social Media, which was part of the Knowledge and Learning Seminar on Day 3 at GoaFest 2010. more...
The Final Countdown!: Pratap Bose
4/12/2010

The final day of GoaFest 2010 held a lot of promise for a lot of people. For many, it was the final day of reckoning and glory. For a few, it was an opportunity to let their hair down and party hard. Hopefully, it was a fortunate day for job seekers, and as informed sources tell me, it was ‘pay dirt’ time for the beach shack owners near the GoaFest venue. more...
New creativity has to be the language of the business in the future: George Michaelides
4/12/2010

The second session of Day 3 at GoaFest 2009 saw George Michaelides, Global Leader (Invention) at Mindshare, conduct a session in which he stressed on the ‘new creativity’, which, according to him, was the need of the hour for advertising agencies. “The new creativity has to be the language of the business in the future,” he affirmed. more...
Inventing a new normal…
4/12/2010

The Learning and Knowledge Seminar at GoaFest 2010 concluded with a session featuring two eminent speakers from two top global agencies – Jan Leth, Vice Chairman, Ogilvy Digital, and Andy Greenaway, Regional Creative Director, Saatchi & Saatchi. The two speakers expressed their views on how advertising should now speak the social networking language through advertising under the scanner. more...
Takeaways from GoaFest 2010: Suman Srivastava
4/12/2010

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How refreshing has GoaFest 2010 been for you?
4/12/2010

Sudha Natrajan, President and COO, Lintas Media Group:

GoaFest is always such an invigorating and refreshing experience for me. I’ve seen it improving year on year and it has today attained the stature of being on the world advertising map as an event of high repute. The work and play equation at the event is really good. The weather clouds, too, this time were benevolent and we did not get baked! more...

Ogilvy India dominates with 43 Creative Abbys; takes home Grand Prix too with Nirvana Films
4/10/2010

The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos. more...
Innovation and freshness is about doing the right thing: Naked Communications’ Will Collin
4/10/2010

Following the welcome address by GoaFest Chairman Colvyn Harris, GoaFest 2010 started off with the knowledge sessions, the first of which was presented by Will Collin, Partner, Naked Communications. In keeping with the festival theme of ‘Survival of the Freshest’, Collin gave various points on freshness in communicating to the audiences. more...
A truly contagious idea changes conversations about the brand: Richard Pinder
4/10/2010

Besides the beach and the bubbly, the knowledge sessions are a big draw at GoaFest. Richard Pinder, COO, Publicis, during his session talked about ‘contagious’ ideas that change brand conversation. He talked about the changing world that we are living in, which is a new world of digital, mobile and viral marketing. Because of this, the way conversations transpire around brands seems to be a totally different landscape. more...
The battle for ‘Survival of the freshest’
4/10/2010

Day 2 of GoaFest 2010 saw eminent speakers dole out valuable information at the Knowledge & Learning sessions the theme of which was, ‘Survival of the Freshest’. Elaborating on the theme, Prime Focus’s Global Director Micheal Constantine and Grey Worldwide’s Chief Creative Officer Tim Mellor bought under the scanner details of the effectiveness criteria of advertising. more...
Of disruptions, new imperatives, engagement…
4/10/2010

The slowdown of last year saw a shrink in the advertising pie. The question that topped everybody’s mind: is the Indian media under-priced and how do Indian media CPTs compare with those of the other countries? Can the advertising pie grow without the corresponding growth of sales of products and services it promotes? To answer these questions were a set of eminent speakers at the session on ‘Time to Grow - The Advertising Pie (Media)’. more...
Maxus sweeps GoaFest 2010 with 11 Media Abbys; Lodestar Universal, Mudra Max top the gold stakes
4/10/2010

Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds. more...
We are Creative Abby and not D&Ad: Ajay Chandwani
4/10/2010

Creative Abby has come a long way from the iconic advertising award it symbolised for several decades. From the traditional print and TV excellence in creativity that it stood for a long time, Creative Abby touches a wide spectrum of fields, making it more than just an advertising award. Many a creative reputation has been built first on the Abby stage before making an impact at Cannes, Clio and One Show, says Ajay Chandwani. more...
This festival makes us dream bigger now: Ajit Varghese
4/10/2010

Wow!! Another GoaFest and another amazing and thrilling night of celebrations and creativity rewards. The whole coming together of the jury, judging it truly professionally inspite of running different agendas and work that all of us are truly proud of. Maxus winning 11 metals is probably an icing on the cake, says Ajit Varghese. more...
GoaFest Day 2 musings of Pratap Bose
4/10/2010

Mudra’s Pratap Bose gives a round-up of the sessions that rocked on Day 2 of GoaFest, what were the key take-aways from the international speakers, the Media Abbys and the eager wait for the Creative Abbys. Read on… more...
The ad industry must include digital in their creative thinking process: Patrick Liotard-Vogt
4/10/2010

DLD Munich, WEF Davos, Techcrunch Meet-up New York, TEDx… I have visited all these conferences over the last three months and am now attending GoaFest here in Goa. I must admit, I am impressed. It is the first time I attended a conference in such a relaxed atmosphere by the beach says Patrick Liotard-Vogt. more...
Happy + Restless: R Gowthaman
4/10/2010

This year’s Conclave can easily be one of the best I have ever attended in the last five years with an array of speakers renowned in their sphere bringing a positive and forward looking views and pointers. Though as a practicing media professional, these topics have left me rather restless than being buoyed about the Indian media and advertising industry, says R Gowthaman. more...
Home to the annual advertising re-union: Pratap Bose
4/10/2010

The touchdown at Dabolim Airport this afternoon (April 8) was smooth and so was the GreyGoose at the hotel when I checked in. I was back in Goa for the 5th edition of the GoaFest, or as I call it, The Annual Advertising Re-Union, with a promise of lots of knowledge, celebration of ideas and a whole lot of fun, says Mudra’s Pratap Bose. more...
We compete fiercely, but are part of a ‘Biradiri’: Shashi Sinha
4/10/2010

Shashi Sinha is quite pleased with the way the Media Abbys have gone so far – 484 entries as against 417 last year. Moreover, the quality of entries that have been submitted this year is truly very good and inspirational. According to Sinha, immense progress has been made in the categories of Digital and Internet, and the presentation boards and videos have also improved dramatically. more...
What are the challenges in selling creativity to clients?
4/10/2010

How challenging is it to sell creativity to clients? Are they open to ground-breaking work, or do they prefer to go by the tried and tested? India’s advertising honchos respond. more...
What would you like to see at the Media Abbys this year?
4/10/2010

The country’s top advertising honchos speak about their expectations from the Media Abby Awards that would be presented on Day 2 of GoaFest 2010. more...
Maxus sweeps GoaFest 2010 with 11 Media Abbys; Lodestar Universal, Mudra Max bag 3 Golds each
4/9/2010

Day 2 of GoaFest 2010 saw the announcement of the winners of the highly anticipated Media Abbys. Maxus scored the maximum with 11 metals comprising one Gold, five Silver and five Bronze Abbys. Lodestar Universal and Mudra Max won three Gold Abbys each, while Mindshare won two Golds. more...
Bharat Darshan for better creativity, indo-vation, understanding Internet better and much more...
4/9/2010

GoaFest 2010 got off to a start on April 8 with the Business Conclave discussed some key issues related to the topic of ‘growth’ and brought to fore the point of relooking the way advertising is being practiced in India in the session titled ‘Time to Grow - Brand and Creativity’. more...
China is one of the largest markets for advertising the world over: JWT’s Tom Doctoroff
4/9/2010

Much has been said and written about India and China being markets of great importance for global brands and advertising networks, both in terms of size and scope. But where does India exactly stand vis-à-vis China? Tom Doctoroff, CEO, JWT China, gave some interesting insights into the Chines market in his keynote address – ‘Shadow and Light’. more...
The mantras to tap agency capabilities
4/9/2010

The capabilities of agencies are often questioned: are they doing enough, and what stops them from doing more? The moot question is whether the agencies are getting distracted from their core function of creativity by venturing into different verticals. The session on ‘Time to grow – Agency capabilities’ on Day 1 of GoaFest 2010 addressed these questions and more… more...
GoaFest 2010: The heady mix of sea, sand and seminars begins today
4/8/2010

Stage is set for India’s biggest advertising festival, GoaFest 2010, that kicks off today. Already the Cavelossim Beach is brimming with the media, advertising and marketing fraternity ready for yet another festival season under the sun. Meanwhile, as a precursor to the event, an Industry Leadership Conclave is being organised on April 8. more...
GoaFest 2010: Creative Abbys shortlist announced
4/7/2010

The shortlist for the Creative Abbys at GoaFest 2010 has been announced. This year, a total of 571 entries have made it to the shortlist. The agencies that have a high number of shortlists include Ogilvy India, Mudra Group, Leo Burnett India, Publicis Communications and JWT India, among others. more...
GoaFest 2010: Leaks notwithstanding, young guns look forward to some international gyaan
4/6/2010

As in the previous years, this year, too, the GoaFest Committee has lined up an impressive list of international speakers. However, at a time when moves are afoot to make the festival at par with international events, the Abby leaks at GoaFest have been a blot. How much have these leaks impacted the credibility of GoaFest? exchange4media finds out from the under-30 ad fraternity. more...
GoaFest 2010: Beach hopping from Utorda to Cavelossim Beach
3/30/2010

It seems there is no going away from the Cavelossim Beach for GoaFest organisers, which has been the usual home for the fest. A month after announcing Utorda Beach as the new venue for the festival this year, there is another announcement that GoaFest 2010 will finally be held in its usual venue of Cavelossim Beach. exchange4media caught up with Festival Chairman Colvyn Harris to find out more on this. more...
GoaFest 2010: Media Abbys shortlist announced; total 87 entries shortlisted
3/22/2010

Shortlists for the Media Abbys were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa. more...
GoaFest 2010: Ad frat looking forward to celebrating creativity at a new venue
2/22/2010

After a year of fighting slowdown effects, the ad industry is looking forward to celebrating ‘Survival of the Freshest’ at GoaFest 2010. Another factor to look forward to is a new venue – the Utorda Beach in South Goa. This change has been welcomed by the ad fraternity, as exchange4media finds out more. more...
GoaFest 2010 to celebrate ‘Survival of the Freshest’ at a new venue
2/20/2010

Following the announcement of GoaFest 2010 dates (April 8-10), AAAI and the Ad Club on February 19 unveiled the theme for this year – ‘Survival of the Freshest’. This apart, a new venue for the festival was also announced – Utorda Beach in South Goa, instead of the usual venue of Cavelossim beach. more...
GoaFest 2010 to be held from April 8-10; Colvyn Harris continues as festival Chairman
2/15/2010

The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have announced that GoaFest 2010 would be held from April 8-10 at the Cavelossim beach in Goa. Colvyn Harris, CEO, JWT India and President AAAI, is the GoaFest Chairman this year as well. more...


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