GoaFest 2008: The Oscars of Indian
advertising
One can definitely compare GoaFest to the Oscars.
So, the ‘Oscars of India Advertising’
is back, keeping its legacy alive. Goafest is
a forward-looking festival, making it a great
mix of the future and the long-established.
Coming from a younger age slot, for me I guess
it’s definitely the younger guys that
are running the show now than ever before, and
that’s the way I think it should be. The
people who belong to the ‘new school’
naturally bring an edge and newness to ideas,
the way ideas are generated and their execution.
I feel it is the young guys who keep raising
the bar with work that is more fun than profound
and international in approach.
For me, the two things in the industry that
predominantly need due consideration are that
we as an industry need to familiarise all our
clients with good work, and for that we need
to conduct a few orientation programmes. If
they are shown great work from around the world,
work that is single-minded, entertaining, and
effective without the hard-sell, slowly but
surely we’ll make our jobs a little more
enjoyable. Secondly, I wish we all got paid
better!
Being a Grand Prix holder last year in the
print category for Pond’s ‘Anti-ageing’
cream, for me it’s a boast to my confidence.
Guess it gets people to talk about you, because
there’s just one Grand Prix. The standards
get higher for yourself, and suddenly there’s
a new-found motivation. For us youngsters, ‘winning
is everything’. And if you get to party
in Goa after you win, yes, ‘this Fest
is important for the young creative minds in
advertising’.
GoaFest is our little Cannes. There’s
travelling, beaches, the works on display. It
makes me feel it’s a real cool industry
to be in. In conclusion, I can say nothing better
than this – it’s Goa! You’ll
be happy even if you don’t win. Nothing
can be better.
