The
Gunn Report has ranked India at a high 14th slot in the awards
sweepstakes at GoaFest 2008. Releasing the report at the second
day of the GoaFest 2008, the head of the Gunn Report, Donald
Gunn said, “The Gunn Report declares India as the world’s
14th most awarded country with 39 points this year. India’s
ranking has gone up by six points compared to last year.”
The most awarded country this year is the US,
followed by Britain at the second slot, with Argentina, Brazil,
Japan, Spain, Germany, Thailand, Sweden and Singapore taking
the next slots, says Gunn, adding the US had the highest television
and print campaigns in 2007.”
The Gunn Report was created by advertising
veteran Donald Gunn and is arguably the only independent and
most inclusive report on creativity for the world’s advertising
community available today. For the first time, it has included
online and interactive advertising campaigns to reflect the
changing face of the communication industry into this year’s
report. The report is an estimation from the winners’ lists
of creative awards around the world.
The report notes that 2007 was the return of
the advertising giant like Nike, which tops the chart as the
world’s largest advertiser followed by Volkswagen, Sony, Coca-Cola
and Axe/Lynx.
Among the Indian entries, McCann-Erickson’s
HappyDent Teeth Whitening Gum commercial, ‘HappyDent Palace’,
is ranked at the 10th slot, making it the 10th most awarded
commercial in the world, while O&M’s print campaign for the
Indian Association for Promotion of Adoption and Child Welfare
is the 12th most awarded print campaign in the world.
The most awarded print campaigns globally are
Chima Bicycle Locks by Leo Burnett Bangkok, followed by Manmite
Squeezy and third position is occupied by 42 Vodka. The best
interactive ads are Nike’s ‘idea came in to the closet’, Volkswagen’s
‘GTA feature.’
India also scores in the list of best production
companies. The Mumbai-based Equinox is the 17th most awarded
production company in the world. Globally, MJZ London is at
the top followed by Phenomena, Gorgeous London, and Stink
London. At the global level, Fallon London’s ‘Paint’ commercial
for Sony Bravia is the most awarded commercial of the year.
McCann-Erickson Mumbai and O&M are the top
agencies in TV/PR category from the country.
TBWA ChiatDay is the most awarded agency in
the world, followed by Saatchi & Saatchi, New York and Los
Angeles, DDB London, Dentsu, and Fallon. The most awarded
agency network is BBDO Worldwide, followed by Saatchi & Saatchi,
TBWA Worldwide, DDB Worldwide and O&M.
The report also ranks the global public service
advertisers, with Green Peace and Wildlife Fund cornering
the taking up the first and second slots, respectively.
