| ‘Speak
in one voice as an industry even as you compete individually' |
| The
fun in the sun and sand on the Cavelossim Beach in Goa is over.
The AAAI deserves full credit for staging an impressive show
on such a huge scale. However, a lot of behind-the-scenes fire-fighting
will now be necessary to ensure old differences and wounds do
not open up.
more... |
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| O&M
shines at the Abby Awards with 58 metals |
| GoaFest
2008 culminated with the Abby Awards. There was much anticipation
and drama leading up to the Abbys this year. As is known, the
Abby Awards have done away with the ranking system this year.
O&M kept its flag flying high with the maximum 58 metals,
followed by Leo Burnett with 37 metals and JWT India with 30
metals.
more... |
| |
| The
great whodunit – Who leaked the Abbys winners’ list?
|
| Even
before the GoaFest 2008 had officially kicked off, the AAAI
had an uncalled for ‘situation’ in hand. For the
first time in 41 years of the Abby Awards, the list of award
winners, or some part of it, has been leaked out to the media.
This has dismayed everyone at the Festival, but will it affect
the Abbys? Industry leaders share their views.
more... |
| |
| MindShare
gets a lion’s share of metals at Media Awards 2008; Lodestar
Universal shines too |
| The
dismay over the leaking of the ‘supposed’ Abbys
winners list failed to dampen the enthusiasm of the Media Awards
that took place at GoaFest 2008 on April 4. There was loud cheering
throughout the Awards ceremony, and with two Golds, three Silvers
and one Bronze, MindShare cheered the loudest. A close second
was Lodestar Universal with five metals.
more... |
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| Gunn
Report – India scores its highest ever rank of 14 |
| The
Gunn Report has ranked India at a high 14th slot in the awards
sweepstakes at GoaFest 2008. Releasing the report at the second
day of the GoaFest 2008, the head of the Gunn Report, Donald
Gunn, said that India’s ranking had gone up by six points
compared to last year.
more... |
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| Advertising
has taken too much from us, says Craig Davis |
| Generosity,
good communication and free love – Craig Davis, Chief
Creative Officer, JWT Worldwide, seemed to be influenced by
the hippie commune in Goa. According to Davis, advertising has
become less generous in the past few years, taking far more
than what it has given in return.
more... |
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| ‘The
Big Blur in media is changing the advertising landsacpe’
|
| Day
three at GoaFest 2008 saw some more international advertising
experts share their gyan and gumption. And amid all the fun
and frolic, they managed to capture the audience’s attention.
On such expert was Shiela Byfield, Global Director-Insights,
Mindshare Worldwide, who talked about the ‘Bluring Effect’
of the media landscape as a trend happening across the world.
more... |
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| ‘The
high value idea is the future, it is a shared map of a new terrain’
|
| Creative
ideas have no boundaries, they can strike anytime, and to anybody
and at any place. A great idea can give brands the required
impetus to explore new heights. This was what Steven Gatfield,
CEO, Lowe Worldwide, had to share in his session at GoaFest
2008.
more... |
| |
| The
celebrations begin… |
| The
sea, sun, sand and surf make a heady combination and when one
has a generous sprinkling of the best of India’s advertising
gathered at one place, it is celebration time with the GoaFest
getting underway on April 4. The enthusiasm was palpable and
one ad honcho even said that he was sure GoaFest would be bigger
than Cannes in the next two years.
more... |
| |
| Get
ready for ‘Communitainment’, says Kevin Swanepoel |
| The
first day of GoaFest 2008 saw some fun, frolic along with some
insightful thoughts from well-known names from the world of
international advertising. One speaker that enthralled who gathering
was Kevin Swanepoel, President, One Club, who took the audience
through one of the best pieces of work produced for the Internet
in both viral and banner advertising.
more... |
| |
| Everything,
even the toilet, is media now, says Jon Wilkins |
| For
Jon Wilkins, Co-Founder, Naked Communications, the communications
industry was undergoing an evolution, and the monkey media man,
in simple words the believers of traditional media communicating
the advertiser’s message effectively, would soon be extinct.
more... |
| |
| 'Consistency
is good, surprise is even better’ |
| Presentations
by international speakers are a major attraction at GoaFest,
and this year is no exception. Day one saw Scott Goodson, Founder
& CEO, StrawberryFrog, speaking on how business had changed
in advertising. According to Goodson, “First rule is anything
is possible in the advertising world. Value in ideas is important,
but execution is even more important.”
more... |
| |
| Advertising
Conclave debates the value issue |
Heated
arguments transpired between industry leaders on ‘value’
issues at the Advertising Concleve at Goa. Saatchi and Saatchi’s
V Shantakumar and Vodafone’s Harit Nagpal started off
with an interesting satire on the typical dealings between agencies
and clients, and how need for the business and lack of understanding
had led to the relations that we saw today.
more... |
| |
| ‘Think
global, work local and act viral’ is D Shivkumar’s
mantra |
| Advertising
Conclave 2008 was held on April 3 as a precursor to GoaFest
2008. Speaking at the Conclave, D Shivkumar, VP & MD, Markets,
Nokia India, was very clear that agencies had to change in a
changing India.
more... |
| |
| What
value an idea that can change a brand’s fortune? |
| Brand
and the value proposition; quantifying the worth of an idea;
and market prioritisation were some of the issues addressed
at the Advertising Conclave at GoaFest 2008. Eminent names like
Saugata Gupta of Marico, Lowe’s Balki, Sameer Nair of
NDTV Imagine, Vikram Sakhuja of GroupM and Madhukar Kamath,
President, AAAI deliberated on these issues and more during
the session.
more... |
| |
| ‘The
industry is a victim of matrices’ |
| It’s
a common phenomenon in the Indian advertising and media industry
that value options are delivered differently at the same time
on the same media. Well-known industry names such as Paritosh
Joshi of Star India, R Gowthaman of Mindshare, Tarun Katial
of Big FM, Pearl Uppal of Yahoo!, and Hemant Malik of ITC constituted
the panel that discussed issues regarding costs and measurement
metrics.
more... |
| |
| ‘The
ad industry needs to get more aggressive’ |
| Value
proposition dominated the Advertising Conclave at GoaFest 2008.
In the final session of the Conclave, focus turned to what should
be the role of an industry body in creating value for the advertising
industry. Speakers at the session included Pramath Sinha, Saurabh
Srivastava, Kiran Karnik, and Ranjan Kapoor, Country Head, India,
WPP.
more... |
| |
| Overall
quality of entries good at Abbys, though Radio disappoints,
say experts |
| AAbby
Awards at GoaFest 2008 has seen an upsurge in the quality of
all entries except for 'Radio and Radio Craft' category. Though
the exact number of entries in the respective categories could
not be ascertained, it is known that out of a total of 3,800
entries, over 1,200 are for 'Print and Print Category', and
around 1,300 for OOH. There are around 185 entries for 'Films'
and 380 entries for the Radio category.
more... |
| |
| Lowe
and McCann Erickson’s absence won’t make a difference,
say industry
|
| With
AAAI and the Ad Club coming together this year for a single
advertising festival, the industry is all agog with excitement
over GoaFest 2008. However, Lowe and McCann Erickson have stayed
away from GoaFest this year. Would their absence make any difference
or would the Festival go ahead with all the gaiety and business
of advertising associated with it? exchange4media asks ad honchos.
more... |
| |
Over
3,800 entries received for Abby Awards; judging process to
begin from today
|
| GoaFest
2008 has received over 3,800 entries for the Abby Awards, which
will take place on April 5, 2008. The names of advertising biggies
to judge the entries have been announced and the judging process
will commence in Mumbai from March 19, 2008.
more... |
| |
'Special
packages for youngsters not enough, industry needs to do a
lot to inspire young talent
|
| GoaFest
2008 has a special package to attract young talent, and since
last year, it has had reasonable success in doing so. But apart
from GoaFest, what is the industry doing to motivate and nurture
young talent?
more... |
| |
With
AAAI, Ad Club joining hands, there’s no scope for duplication,
says Jagdip Bakshi
|
| With
less than a month to go, frenetic preparations are on for GoaFest
2008. Already the registrations have crossed, and by the time
registrations close on March 25 or 26, the figure is expected
to touch the 3,000-mark. Last year, 2,300 delegates had registered,
of whom over 800 were below the age of 30.
more... |
| |
| 1,194
registrations received from 109 companies in the first week
|
| It’s
only been a week since registrations were thrown open for GoaFest
2008, and by evening of March 3, AAAI had already received an
overwhelming 1,194 registrations. AAAI officials informed that
as many 109 companies had registered so far, of which 30-40
were advertising agencies. more... |
| |
| Contract
Advertising creates the campaign buzz for Festival |
| There
is still time for Goafest 2008 to kick off on April 3, but Contract
Advertising, the creative agency handling the Festival account,
is losing no time in rolling out a campaign to create the right
buzz. Contract had bagged the account following a multi-agency
pitch that also involved JWT and Euro RSCG. more... |
| |
| Three-day
fest to kick off on April 3; speaker list declared |
| The
Advertising Agencies Association of India (AAAI) has announced
the opening of registration for Goafest 2008. This year, with
the coming together of AAAI and Ad Club, the media awards will
be presented on April 4, while Abby at Goafest will be presented
on April 5, 2008. more... |
| |
| AAAI,
AdClub shake hands for Abbys at GoaFest 2008, industry gives
two thumbs up |
| After
two years of rivalry, the Advertising Agencies Association of
India (AAAI) and the Ad Club of Bombay have joined hands for
a single award for the advertising industry under Abbys. Following
this development, the Abbys would be given away at GoaFest 2008.
This time there would Media Abbys on April 4, 2008 and Creative
Abbys on April 5, 2008. more... |
|
