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Rediffusion
DY&R steals the show at Creative Awards
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| GoaFest
2007 Creative Awards saw Rediffusion DY&R walking away with
as many as 40 metals, which comprised four Golds. Grey Worldwide
follows with 31 metals, Leo Burnett with 29 metals and McCann
Erickson has 25 metals, which included three Golds.
more... |
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| Beattie
to have next offices for BMB in Sydney and Mumbai |
| Trevor
Beattie’s recently launched start-up agency BMB can be
expected in India soon. The advertising guru informed that he
is keen on beginning India operations for his agency and that
he is still deciding on whether BMB will enter India standalone
or with an Indian partner. more... |
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| Donald
Gunn ready to launch online library, Indian ads feature in the
compilation |
| Following
the annual Gunn Report, Donald Gunn’s company is ready
to launch an online library that would feature the best ads
of a year, dating back to 1962. Soon after his session at the
GoaFest 2007, Donald Gunn informed that Indian ads presence
in this compilation has been increasing since 2002. more... |
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| India
has great creatives, say Maureen and Thirasak |
| WPP’s
Maureen Johnson and Creative Juice’s Thirasak Tanapatanakul,
speakers at GoaFest 2007, shared their insights from their respective
markets, and praised the growth of creatives emerging from the
Indian advertising industry. more... |
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| Industry
expects more from GoaFest 2008 |
| GoaFest
2007 has culminated and the AAAI did all that had to be done
to ensure smooth proceedings with elaborate settings on the
challenging conditions of a beach. Now, as the event has wrapped,
industry veterans are already looking forward to more at GoaFest
2008. more... |
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| Digital
is the way to go |
| GoaFest
2007 kicked off with one of the hottest possible topics in the
medium: digital technology. Sharing insights on the digital
technology from the global perspective, the speakers at the
sessions on digital technology expressed their delight with
its growth globally. more... |
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| MindShare
steals the show with 10 metals; JWT follows |
| MindShare
took the biggest slice of the cake for the evening with 10 Awards
followed closely by JWT with six metals. Other winning agencies
include Madison Media, Starcom, Initiative, Maxus, Lodestar
Universal, OMS, TME, Contract and Rediffusion DY&R. more... |
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| Industry
leaders engage in heated debate, encourage creation of a forum
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| The
final session explored ways how advertising agencies could take
the Indian advertising industry from Rs 15k crore to Rs 50k
crore. Speakers talked about prevailing unhealthy practices,
roadblocks, media inflation, advertiser perspective and the
need to create an Indian Advertising Forum. more... |
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| Is
advertising industry a splintered cottage industry of sorts?
|
| As media,
advertising and marketing industry stalwarts shared their views
on making the advertising industry worth Rs 50k crore in the
next three to five years, moderator Harish Bijoor rephrased
the topic to “How should we make clients spend more on
advertising?” more... |
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| Role
of research in the growth of the advertising industry |
| The
second panel discussion of the day had research experts sharing
their insights on how research can ‘help’ or ‘not
help’ growth of the advertising industry. The arguments,
as always, cut both ways. But everybody agreed on the need for
a common barometer. But who will bell the cat? more...
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| GoaFest
2007: Fun at Goa kicks off today with Advertising Conclave |
| The
two-day advertising conclave, preceding GoaFest 2007, kicks
off from today. The august gathering intends to discuss strategies
to move the Rs 15,000 crore media, advertising and marketing
industry to Rs 50,000 crore in the next three to five years. more.. |
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| GoaFest
2007: Sorell to address Advertising Conclave |
| Sir
Martin Sorell will address the Advertising Conclave, to be held
on April 19 and 20, preceding the GoaFest 2007. The conclave
‘15 to 50: The Next Big Leap’, will be conducted
by the AAAI along with the Indian Broadcasting Foundation (IBS). more... |
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| GoaFest
2007: Josy Paul and Ravi Deshpande speak on judging process
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| GoaFest
2007 is just a few days away and the Jury Chairmen, Josy Paul
and Ravi Deshpande, share their thoughts on the judging process
and the categories they will be moderating over the week. more... |
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| BIG
FM all set to enthral Goa at Goafest 2007 |
| Big
FM has announced its tie-up with GoaFest 2007 to become the
official radio partner for the Fest. The channel, all set for
its launch in the state during the next week, has lined up an
array of exclusive features for the audience during the Fest.
more... |
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| GoaFest
2007: Sneak peek into judging process |
The
judging processes at award functions have been under the scanner
many times, over the years.
Here, exchange4media takes a look at the judging process in
place for the upcoming GoaFest
2007. more... |
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| GoaFest
2007: A mix of entertainment and education |
| With
GoaFest 2007 only a couple of weeks away, the excitement has
already begun for India’s only advertising festival. The
organisers have promised two days filled with a lot of interactive
panel discussions and recognition of talents, mixed with loads
of fun on the beaches of Goa. more... |
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| GoaFest
2007: Deadline for submitting entries extended to March 15 |
| Organisers
of GoaFest 2007 have extended the deadline for submitting entries
for both Creative and Media Awards to March 15, 2007. The event,
to be held on April 20 and 21, 2007, will have two nights of
awards ceremonies this year. more... |
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| GoaFest
2007: The spotlight is on Gen-X of media and advertising |
| With
a view to provide education along with entertainment at this
year’s GoaFest, AAAI has made elaborate plans for the
young representatives of the advertising and media industry.
From high-end seminars by international speakers to high-spirited
fun and frolic at the beaches – the event has it all.
more... |
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| GoaFest
2007: A sneak peek of the agency offerings this year |
| Although
there is still time for the advertising industry to descend
in Goa for GoaFest 2007, which will be held on April 20-21,
2007, excitement is already building up. With agencies sending
in their best work done in the last one year, exchange4media.com
provides its readers a peek at some of the hot contenders for
the various awards.more... |
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| GoaFest
2007: More for Indian media agencies to look forward to |
| Where
AAAI has worked on enhancing every aspect of the GoaFest 2007,
one of the most interesting moves comes in its decision to launch
Media Awards. The Indian industry at present has only the EMVIES
to fight for and the GoaFest Media awards are a welcome inclusion.more... |
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| GoaFest
2007: Date for entries extended to March 5 |
| Organisers
of GoaFest 2007 have extended the deadline for submitting entries
to March 5, 2007. This year, in addition to the awards in the
Creative category, the festival has also constituted Media awards.
more... |
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| GoaFest
2007: Multimedia campaign on the cards for this year's fest
|
| GoaFest,
the annual advertising festival organised by the Advertising
Agencies Association of India (AAAI), has taken the multimedia
route for its promotion this year. The association has already
created TVCs and spreading it through viral campaigns along
with print and Internet campaigns. more... |
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| AAAI
to hold Goafest 2007 on April 20-21 |
| AAAI
has announced that Goafest 2007 would be held on April 20 and
21, 2007. This year’s Goafest will give away Creative
and Media awards, a move that will provide creative and media
agency professionals to look at advertising holistically. more... |
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