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What was your breakthrough moment in the
media and advertising industry? |
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I’ve had many instances to keep me going in this industry
and also faced many challenges, but the breakthrough moment
is yet to come. |
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What has kept you going in this industry for so many
years? |
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This job has given me the opportunity to work with so many
different categories and brands. This place has given me great
learning and every moment is exciting and challenging. |
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Where do you see yourself five years hence? |
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Be in the area on entertainment and movies, and successfully
managing a business in that area. |
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Who are some of the people from the industry that
you think have played a role in shaping your experience here?
|
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The list is really long. I’ve had the privilege to work
closely with really inspiring and fantastic clients and colleagues,
and each one of them has helped me and inspired me in my learning
process. |
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You are amongst the industry professionals who have
seen the industry in absolute boom to this present slowdown.
What were the first signs of slowdown that you noticed? |
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IPOs and NFOs getting postponed was the first sign. |
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What are some of the steps that you are taking now
to help your agency brave the situation? |
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As an advertiser, it’s important for us to be focused
towards the business objectives attached with every campaign.
Ploughing back learnings in every step ensures optimisation
and economy. |
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What do you attach most importance to:
a. Numbers - Viewership - readership
b. Quality - Environment
c. Impact – buzz |
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All of them are important, depending on the objectives. However,
in my opinion, the numbers combined with Impact is very crucial
for a successful campaign.
|
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What are some of the biggest changes that you have
seen in the advertising and media industry in your time spent
here? |
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Two things I would say. Firstly, the move towards accountability
from basic exposure models in the industry; and secondly, explosion
of mainstream and online media options. Proliferation of media
based on its capability to engage rather than communicate. |
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Any experience that you really would want to go back
in time and change? |
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Every experience – good or bad – has added to
my learning and has given me the strength to keep going. |
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What would you say was the most proud moment for you
at work? |
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Moment of pride is successfully setting up the current team
and whenever the team’s work gets appreciated. I have
moved a long way under the guidance of my senior (Suku Murti),
who has helped me set up system and process which is successfully
functional. Whenever I and my team are praised for our work
is also a proud moment. |
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What is the motto or the guiding principle with which
you lead your team? |
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Accountable and always make a difference. |
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 |
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The GenNext Media magnate is chosen by a
committee comprising the exchange4media editorial team in consultation
with Raj Nayak. |
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|
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Archive |
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GenNext
Media Magnate: Deepak Netram General Manager, Lodestar Universal
|
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|
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GenNext
Media Magnate: Andrew Williams Group Brand Manager, Asian Paints
Ltd |
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|
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GenNext
Media Magnate: Nitasha Narad– AVP – Marketing Communications,
Tata Teleservices, Mumbai |
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|
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GenNext
Media Magnate: Divya Gururaj – Making a difference, not
a nest |
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