Curtain Raiser
Monday, March 24, 2008
FICCI Frames 2008: Exploring the great big outdoor as an advertising medium
The out-of-home space gained much momentum during 2007. The guesstimated growth figures stand at around Rs 1,500 crore per annum, with OOH mediumís share of the total advertising pie at around 6-7 per cent. But now there is need to look at OOH beyond a reminder medium. more...

FICCI Frames 2008: Print is still king when it comes to advertisers
In a scenario where Indian media is spoilt for choices with the onset of newer media platforms, print seems to be losing its charm, particularly in light of what has been happening in the West. However, there is might left yet in print as a medium. more...

FICCI Frames 2008: Radio players visualise growth amid various challenges
According to a recent FICCI-PWC report, the radio sector in India is poised to become a Rs 1,200-crore industry by the end of the decade. But the medium has several challenges to surmount Ė music royalty costs, content differentiation, infrastructure, etc. more...

FICCI Frames 2008: Is India the next destination for sports marketing?
Sports marketing hasnít been very big in India, till Indian Premier League (IPL) happened, and suddenly corporates are putting in mega bucks on players and teams, all in the name of the game. But what about other games like hockey, football or tennis? more...

FICCI Frames 2008: India M&E to be worth Rs 1.157 trillion by 2012: FICCI-PWC report
The Indian Entertainment and Media (E&M) industry, which has been showing a steady growth, is poised for a bigger leap now with digilatisation and convergence being adopted in a big way. more...

FICCI Frames 2008: Shake it up baby! Itís Frames time
We live in a digital universe where there will be a gradual shift from multi-service networks to multi-network services. The future empires in the media will be empires of the mind. The consumer in this digital universe will be pulled in two directions. more...

FICCI Frames 2008: Waiting for the real media convergence to begin
Digital has been the toast in recent years. FICCI Frames 2008, too, has planned several discussions and seminars around this growing medium. Though media convergence would be big in the digital era, ground realities in India are far different and pose quite a few challenges. more...

FICCI Frames 2008: Spotlight on the business of Media & Entertainment from 25 March
FICCI Frames 2008, the annual convention of the media and entertainment (M&E) industry gets underway in Mumbai from March 25, 2008. The three-day event will cover the entire gamut of M&E like films, TV, radio, digital entertainment, animation, gaming, visual effects, etc. The inaugural session would see Minister for Information and Broadcasting, PR Dasmunsi, release the FICCI-PWC report on the M&E industry. more...