Day 3 Coverage
Thursday, March 29, 2007
It’s curtains down on Frames 2007
As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed more...

Is there a case for an effective media branding?
The media plays a pivotal role when it comes to the building of brands of other products and sectors, but when it comes its own branding, the story is different and the going is equally tough, if not more. more...

Changing face of Indian cinema: The jury is still out
An afternoon panel titled ‘Trends in films – The new aesthetics of popular cinema’ was all set to take on the issue head on. While some speakers were in favour of the fact that there are indeed trends and some were in fact going through an evolution, others simply refuted that nothing has changed. more...

Animation: Be original, have global appeal
The last day of Ficci-Frames 2007 saw noted director-producer Shekhar Kapur kicking off a heated panel discussion on ‘How to create an animation IP with a global appeal.’ more...

Asian TV market: Localised content packaging holds the key
Asia has common cultural values thereby creating a huge potential for sharing of media content themselves. This is more pronounced when it comes to South Asian countries—India, Pakistan, Sri Lanka Nepal, Bangladesh, Bhutan and the Maldives and also between these nations and the Southeast Asian block including Singapore, Malaysia, Indonesia etc. more...

Embedded advertising: A new revenue model for cinema
The last day of the Ficci-Frames 2007 saw a number of interesting discussions and conferences kicking off on cinema, advertising and radio. Noted adman Prahlad Kakkar moderated a discussion on ‘Embedded Advertising and Entertainment,’ as the audience listened to some of those who had researched on what the growth of this nascent industry meant, and where it was heading. more...

Cinema will never die
The Ficci-Frames 2007 evening session was on ‘Exhibition Business: Maximising total theatre profit.’ The moderator was Raj Tilak, chairman of Tilak Movies, while the speakers were Deepak Aisher, director of Inox, Tushar Dhingra of AdLabs, Cario Bernaschi of Anem (Multiplex Exhibitors National Association of Italy), Rasesh Kanakia, chairman Cinemax Cinemas, and Vishal Kapur, COO a fun multiplexes, Tan Ngaronga of Sathyam Cinemas. more...

Radio still chasing the elusive exclusive content
Content on private FM radio stations is the most widely discussed subject these days. With more stations coming up over the next few months, the subject is going to be debated even further. more...

On marketing and selling sports
Though India has produced quite a few world class sportspersons, Indians have always been passionate about sports and sports is increasingly shaping new forms of entertainment content. One cannot also deny the fact that niche channels on sports are drawing more eyeballs than tear-jerker soaps. more...