Day 2 Coverage
Wednesday, March 28, 2007 
Animation -- The way ahead for comics



Jagadeesh Krishnamurthy


Comics, an older form of animation, are getting digitized with the growing technological progresses around the world. With no concrete estimates and growth charts to ratify the Indian comics industry, the animation industry is also far from developed. But, the industry is seeing a good inflow of talent from the burgeoning IT-savvy youth which is growing up watching the high-end animations on international channels and the internet.

Rajesh Turakhia, CEO, Maya Entertainment, moderated the session on ‘From Comics to Animation’ and talked about the growing animation industry in the country in his opening remarks. Citing the example of Nagraj, Raj Comics’ animation venture, Manish Gupta, CEO, Raj Comics talked about how the comics industry and animation industry are looking at Indian mythology for story ideas and concepts. Speaking on the downside of this he said, “Nowadays, kids are not interested in mythology and they will be left out if animations or comics are created with those ideas. Instead, they prefer the powerful and fictional heroes.”

Margaret M. Dean, Animation Producer, said, “Comics are an inexpensive way of putting down ideas and is a great story-telling medium.” Suresh Seetharaman, President, Virgin Comics & Animation, observed that comics are a medium of paid research. “The story ideas in a comic may also lead to become a motion picture,” he noted.

Tim Mostert, Creator of comic strip Speedy, South Africa, believes that in a comic strip the constant challenge is to write gags. He pointed out that the Indian animation industry has to get the basics right. Citing examples of Popeye’s creator being involved in the successful transition from a comic strip to animated series he pointed out, “It is necessary for the creator of the property/character to be associated to ensure that the flow of ideas pertaining to the character continues.”

B Vishwanatha Reddy, CEO, Chandamama, talked about the company’s foray into animation and digital space over the years. An interesting point that came up in the session was that we still have to learn to use the kind of stories that we have. An example that came in the audience was that of ‘Lion King’ which is an Indian story but built by Walt Disney.

 
Archives
Day 3 Coverage
On marketing and selling sports
Radio still chasing the elusive exclusive content
Animation: Be original, have global appeal
Asian TV market: Localised content packaging holds the key
Cinema will never die
It’s curtains down on Frames 2007
Embedded advertising: A new revenue model for cinema
Changing face of Indian cinema: The jury is still out
Is there a case for an effective media branding?
 
Day 2 Coverage
For zero tolerance to piracy
Movie remakes & sequels: Revisiting the past or intellectual bankruptcy?
Connecting India to the world
Licensing for success
Globalisation beckons regional cinema
UGC -- the preferred medium for the future!
Radio still battling with content issues
Consumer, nay content, is king!
Converging the revenue streams
The last mile: Competition in the times of cable, CAS & IPTV
 
Day 1 Coverage
India, Italy open a new chapter
Gamers are game for a big haul
The marketing pull and the distribution push for a Rs 500-cr brand
Dasmunshi unveils 5-point agenda for M&E industry
Emergence of Fresh TV has the world excited
The changing hues of news
TV, film frat set Frames ball rolling
Regulatory framework under scrutiny
A call from Down Under
Need to rightly reap film co-production benefits: Panel
 
Curtain Raiser
Sector Report: NEW FOCUS AREAS
Despite successes, Indian cinema is yet to be explored fully
FICCI-PWC report: Indian M&E set to grow by 18 per cent
Capturing the changing face of Media & Entertainment
Sector Report: Digital Marketing & Animation
Sector Report: Radio
View Point: Industry veterans spill the beans on FICCI Frames