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| Day
3 Coverage |
Saturday,
March 25, 2006 |
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The fascinating face of TV and mobile entertainment |
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The plenary session on the last day, Friday, March 24,
of FICCI Frames 2006 focused on the future of television,
advertising and mobile entertainment. Some important
topics of discussion included technologies that are
affecting the TV industry, reviews of personal video
recorders (PVRs) and their impact on commercials, and
the steps needed to be taken by the mobile industry
to deliver compelling entertainment content on mobile
devices. more...
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Print is still king, for now |
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print industry is growing. While its growth defies ‘expert
opinion’ on its impending doom (since the last
decade or so in India, and the last three decades in
some other markets), it is also going to keep consolidation
in the industry at bay – for now. But players
would have to wake up to the opportunities and challenges
of media fragmentation, concurred Jacob Mathews, Executive
Editor, Malayala Manorama group, and President, INS;
and Aroon Purie, Chief Executive, India Today group,
on Day Three of FICCI Frames 2006. more...
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What
makes the Young India Tick |
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youth has become the most buzz-worthy segment in recent
times, thus spake Pradeep Guha, CEO, Zee Telefilms.
This target group (TG) came under the scanner when industry
leaders from the creative and media marketing functions
came together to look at different ways to tap this
‘aloof’ TG. An important pullout from the
discussion was whether another section of the Indian
populace – rural India - was being de-sensitised
by this attention.
more...
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Picture Perfect |
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FICCI,
under the guidance of Yash Chopra, has played a key role
in facilitating India-Pakistan relations – especially
in the context of the film industries of the two countries.
The valedictory session of FICCI Frames 2006 brought this
back into focus. Yash Chopra and Mir Shakil-ur-Rahman,
Chairman, Jung Group of Companies, Pakistan, highlighted
some of the developments that might well mark the beginning
of a new phase in the blossoming relationship between
the two sides.
more...
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| E&M
Industry: Going full steam ahead |
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| To
say that it was a whirlwind three-day indepth observation
of the Indian entertainment and media industry will
be an understatement. The who's who of the Indian and
international E&M honchos gathered for FICCI Frames
2006. In fact, so overwhelming was the reponse that
registrations had to be stopped mid way as the convention
hall was full to capacity. more...
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| Mobile
Entertainment: The Future’s Getting Nearer |
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entertainment - with its ability to dissect boundaries
of time and space - will be a big revenue driver for
mobile operators, device manufacturers and media/content
owners. Entertainment and media represent the epicenter
of the explosive mobile explosion. more...
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| TV
Promos: Every second counts… |
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| It’s
like stating the obvious, but it does make sense to
emphasise it. TV promos have to face the brunt of an
empowered and brutal viewer, who will switch from a
channel if it is not engaging enough - for even a brief
moment. With cross-channel promotions on the rise, leveraging
networks is also emerging as a trend. Matching the audience
profile with the optimum format is another thing programmers
were urged to keep in mind. more...
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