Day 3 Coverage
Saturday, March 25, 2006 
The fascinating face of TV and mobile entertainment

The plenary session on the last day, Friday, March 24, of FICCI Frames 2006 focused on the future of television, advertising and mobile entertainment. Some important topics of discussion included technologies that are affecting the TV industry, reviews of personal video recorders (PVRs) and their impact on commercials, and the steps needed to be taken by the mobile industry to deliver compelling entertainment content on mobile devices. more...

Print is still king, for now

The print industry is growing. While its growth defies ‘expert opinion’ on its impending doom (since the last decade or so in India, and the last three decades in some other markets), it is also going to keep consolidation in the industry at bay – for now. But players would have to wake up to the opportunities and challenges of media fragmentation, concurred Jacob Mathews, Executive Editor, Malayala Manorama group, and President, INS; and Aroon Purie, Chief Executive, India Today group, on Day Three of FICCI Frames 2006.  more...

What makes the Young India Tick

The youth has become the most buzz-worthy segment in recent times, thus spake Pradeep Guha, CEO, Zee Telefilms. This target group (TG) came under the scanner when industry leaders from the creative and media marketing functions came together to look at different ways to tap this ‘aloof’ TG. An important pullout from the discussion was whether another section of the Indian populace – rural India - was being de-sensitised by this attention. more...

Picture Perfect
FICCI, under the guidance of Yash Chopra, has played a key role in facilitating India-Pakistan relations – especially in the context of the film industries of the two countries. The valedictory session of FICCI Frames 2006 brought this back into focus. Yash Chopra and Mir Shakil-ur-Rahman, Chairman, Jung Group of Companies, Pakistan, highlighted some of the developments that might well mark the beginning of a new phase in the blossoming relationship between the two sides. more...
E&M Industry: Going full steam ahead

To say that it was a whirlwind three-day indepth observation of the Indian entertainment and media industry will be an understatement. The who's who of the Indian and international E&M honchos gathered for FICCI Frames 2006. In fact, so overwhelming was the reponse that registrations had to be stopped mid way as the convention hall was full to capacity. more...

Mobile Entertainment: The Future’s Getting Nearer

Mobile entertainment - with its ability to dissect boundaries of time and space - will be a big revenue driver for mobile operators, device manufacturers and media/content owners. Entertainment and media represent the epicenter of the explosive mobile explosion. more...

TV Promos: Every second counts…

It’s like stating the obvious, but it does make sense to emphasise it. TV promos have to face the brunt of an empowered and brutal viewer, who will switch from a channel if it is not engaging enough - for even a brief moment. With cross-channel promotions on the rise, leveraging networks is also emerging as a trend. Matching the audience profile with the optimum format is another thing programmers were urged to keep in mind. more...