ALTBalaji Originals Now Available in Malayalam, Telugu and Tamil languages

India's one of the largest online platform for original shows, ALTBalaji, has acquired leadership position within 8 months of launch in April 2017

Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

YouTube Ads that India watched, loved and shared in 2017

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views,...

NewsCode has 350+ field reporters and 18k+ village level entrepreneurs: Apurv Swarup, Co-Founder

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swar...

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

Zee News 24 Ghanta .com emerges market leader in News Digital in Bengal

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Be...

Mullenlowe Mediahub launches in India as Lintas Mediahub

Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, medi...

Guest Column: Set your digital marketing strategy apart from your competitors: Patel Nasrullah, Peerbits

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have...

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

Skills that M&E professionals can be proud of are automation proof: Sudhanshu Vats, Viacom18

Vats said that the term 'Digital Takeover’ can mean different things to different people

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

Colourcraft Studio bags digital marketing strategy for Virtuous Retail

ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru...

Firstpost appoints Ankit Vengurlekar as Editor for Tech2

He will take on the task of positioning Tech2 as a vibrant and engaging hub for conversations at the intersection of science, technology and humanity

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

#ThisHappened2017: Twitter becomes an ultimate platform to showcase Indian diversity

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian...

Donald Trump's attacks on independent media have spurred a Renaissance: Lydia Polgreen, Huffington Post

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluge...

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

TRAI defends Net Neutrality, recommends non discriminatory treatment of content

Defending Net Neutrality, TRAI says Internet services in India should be bound to follow the “core principles” of net neutrality

Digital is leading our marketing strategy: Jerome Saigot, MD, Nissan India

Datsun, which forayed into India few years back is heavily relying on digital marketing to boost its sales and the strategy has helped it cross one la...

Mobile ads are perceived to be more useful but less engaging: WATConsult report on mobile advertising

This report is their third launch from their latest property WATInsights, under its market research division, Recogn

Facebook announces accelerator programs to boost tech innovation in India

India Innovation Hub and School of Innovation will help startups, developers and students in India thrive and grow