Digital
News


Rajnikanth and Chuck Norris fight it out in Expedia video

The animated video ‘Chuckk de Rajnee’ has been conceptualised by Lowe Lintas and the scripting, art and animation has been done by Digivaasi

Interviews
Naveen Tewari
Chief Executive Officer and Founder, InMobi

Mobile advertising has come a long way and its future is bright. Adoption of smartphones and tablets in emerging countries will drive its reach tremendously. Large brands are increasingly dedicating bigger portions of their digital advertising bud...

Videos
Archives: News

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Reporter’s Diary: It’s just a tweet away

By priyanka.nair@exchange4media.com Saturday May 12, 2012

Social media is breaking the boundaries of traditional communication & adding a glamour quotient to one’s digital presence, says exchange4media’s Priyanka Nair


Customer service response on social media grows in India

By rahul.dubey@exchange4media.com Thursday May 10, 2012

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts


Customer service response on social media grows in India

By rahul.dubey@exchange4media.com Wednesday May 09, 2012

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts


Genesis Colors brings Jaspreet Bindra on board

By content@exchange4media.com Wednesday May 09, 2012

Bindra will help strengthen the core business, set up internal processes, reach new customer segments and build the e-commerce business


Isobar creates online flash mob with ‘Flex-a-Move’ for Reebok

By content@exchange4media.com Wednesday May 09, 2012

The agency has launched application ‘Flex-a-Move’ on Facebook focusing on user generated content to create an online flash mob


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