Digital
News


IDMA 2013 creates mobile presence, launches app

The official app will keep users updated about not only the event but also latest digital industry trends

Interviews
Poonacha Machaiah
CEO, Qyuki

Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Brands can throw challenges at the community and harness th...

Videos
Archives: News

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Need for growth capital puts e-commerce portals in a fix

By saloni.surti@exchange4media.com Friday May 17, 2013

Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital


2-min video: E-comm advertisers driving digital spends – Rob Norman

By abid.hasan@exchange4media.com Friday May 17, 2013

About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global


Brands creating customer pull with TVCs on YouTube

By priyanka.nair@exchange4media.com Thursday May 16, 2013

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect


Mumbai's new logo meets with mixed reactions on Twitter

By sneha.ullal@exchange4media.com Thursday May 16, 2013

Umbrella Design gives city its own unique identity at BMC’s behest; Critics take to the micro blogging site to discuss what works, what doesn't...


There are ways to deal with digital innovations: Rob Norman

By saloni.surti@exchange4media.com Wednesday May 15, 2013

Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global


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