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News

What India can learn from the Philippines' Mobile Lions Grand Prix

exchange4media decodes what India can learn from the winning campaign – ‘Smart Public Affairs’, which has been created by DDB DM9 JaymeSyfu

Google introduces product listing ads in India

Getting the mobile strategy right in the digital ecosystem

Brands use social media to firm up bond with dads this Father's Day

Prime Focus assigns website duties to Aurum Communications

Guest Column: The digital revolution that never happened: Abhik Choudhury

Interviews

Abhijit Saxena
MD and CEO, Mobilox Innovations

Television today is actually struggling. If you look at youth, how much television are they consuming? Youth today have a lot of options. Hence, television has the challenge of bringing these audiences back ...

Industry Briefing

Firstpost launches 4-min promo for its interactive, video views platform

"Betting on cricket is not the problem, the problem is fixing"

Yebhi launches 30 virtual stores across India

IAA – India Chapter continues webinar series with Ajit Balakrishnan

Videos

Archives: News

"IDMA is increasingly gaining recognition from the mktg fraternity"

By saloni.surti@exchange4media.com Friday Jun 14, 2013

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

FB follows Twitter, introduces hashtags

By priyanka.nair@exchange4media.com Thursday Jun 13, 2013

Experts believe that key social networks need to actually make it easier for brands and agencies to run a campaign across all the networks

Online video ads gaining popularity amongst advertisers

By saloni.surti@exchange4media.com Thursday Jun 13, 2013

The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value

Paid & owned digital media more sustainable than social

By saloni.surti@exchange4media.com Wednesday Jun 12, 2013

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Small screen & big screen properties exploited digital the best: IDMA 2013

By saloni.surti@exchange4media.com Wednesday Jun 12, 2013

Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow