Top Story


Home >> Digital >> Article

What Google Hindi Handwriting means for brands?

Font Size   16
What Google Hindi Handwriting means for brands?

Strong potential of tier II and III markets no longer comes as a surprise. With the increasing demand of branded goods and services from these cities and stronger internet and device penetration, C and D category towns have grown to be gold mines, and tapping this space comes yet another global player.

Google announced the launch of a Beta support for Hindi Handwriting. The service shall give users an opportunity to switch to their native language and have the perfect search experience. The feature is available on Android devices and Chrome web browsers and will allow users to type in Hindi script. On touch devices, users can scribble the word in Hindi text with their finger or stylus.

According to a report by The Financial Express, Google launched this initiative with an aim to bring more 300 million Indian users online. With the kind of growth witnessed in HSM and the age span of internet users extending beyond 35, the service has good scope in India.

Brand catch
Google’s initiative comes as a happy message not only to the large Hindi speaking TG in the country, but also for regional content creators who are now literally screaming for attention.
Rise in demand for regional content has been high from a very long time. While there is a huge need gap in this region, very few content creators venture into regional content as there is no proper platform and visibility. With users being able to search in Hindi, it is very likely for the content to get tracked faster, thus making marketing through regional content viable.

More than 40 per cent of digital budget is awarded to SEO. With users being able to type in Hindi handwriting, SEO games for regional language content shall completely give brands an opportunity to not only invest in this kind of content, but also create definite metrics to measure them.

Brands also stand a good opportunity to penetrate potent TG through advertising regional video content, which stands a good break through Hindi Handwriting.

If one might recall, penetration of feature phones had also increased once handset manufacturers such as Nokia started inscribing Hindi letters on keys to make it viable for the huge rural crowds. If Google is able to market the initiative well and educates the huge rural population, the penetration of smartphones will also see a similar trend.

Also, making the service available on mobile give a huge impetus to mobile marketing, which is trying very hard to penetrate the regional space.

Being able to type in Hindi holds immense opportunity for Google. While the global digital giant was already creating convenience through Google Translate, Hindi Handwriting might give them the home-ground benefit. Thus, if all works out well, Google Hindi Handwriting could translate into a regional success not only for Google but also for brands.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video