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The Indian Express now on iPad too

24-November-2011
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The Indian Express now on iPad too

English daily The Indian Express is now available on iPad. The newspaper is claiming that within days of its launch, it is among the top 10 free applications on the Apple iStore. The reader-friendly app has much more than the regular newspaper app - it also has the day’s e-paper, an electronic version of the print edition.

Shekhar Gupta, Editor-in-Chief, The Indian Express, said, “There’s a growing need across the world for news and analysis from India that’s insightful, credible, and trustworthy. That’s what the Express is all about.”

He further said, “And we are committed to delivering this content to readers wherever they are, whatever device they use. The Indian Express iPad app is the logical next step after our print, web, mobile and Kindle editions.”

The e-paper on app, the first of its kind, allows readers across the world to read the day’s newspaper on their iPad just the way they would read a printed copy. The e-paper has pages and sections of the paper’s different editions. There is a dedicated photo section that carries swiftly downloadable pictures of the day.

Launched by the Express Group’s online division, the app is free. It allows readers to browse through live news stories and articles from The Indian Express’ website too (www.indianexpress.com). It includes dedicated sections on business, sports, fashion, editorials, opinion pieces and a photo gallery.

The app integrates easy sharing of content on social networking platforms such as Facebook and Twitter. Readers could also forward links of articles they like to their friends through e-mail besides and save the articles for subsequent reading. An app user guide has been put up on the newspaper’s website as well.

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