Top Story

e4m_logo.png

Home >> Digital >> Article

RK Swamy BBDO’s specialist arm HR Direction to go online

16-June-2008
Font Size   16
Share
RK Swamy BBDO’s specialist arm HR Direction to go online

HR Direction, the specialist HR communication arm of RK Swamy BBDO, is all set to extend its presence to the online platform in two weeks’ time. The development was confirmed by Srinivasan K Swamy, Chairman and Managing Director, RK Swamy BBDO.

He further explained, “HR people from all over the world who subscribe to this offering would be able to access the HR Direction online site, pick creative material of their choice, edit as per their needs, stick their logo and use it for their internal and external communication.”

HR Direction’s objective is to make the client organisation an aspired for place to work, create belonging and generate advocacy. Swamy informed that the company had worked extensively with IT and ITES companies. Based in Bangalore, HR Direction is spearheaded by Arun Kumar, who was earlier heading RK Swamy BBDO’s Bangalore branch.

Sounding optimistic, Swamy said, “This is a global product that has been developed in India, and we want to use this extensively. We are working hard to ensure that the work that we churn out in this sphere is exceptionally good.”

Meanwhile, talking about the setting up of BBDO India, he said, “It is a two-agency model and a second brand. With the presence of two brands, we will be able to capture larger market share. We have shared an excellent relationship with our partner BBDO and this is just an extension.”

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...