Top Story

e4m_logo.png

Home >> Digital >> Article

Patrika News leads in video views on FB among news publishers in July: Vidooly data

02-September-2017
Font Size   16
Patrika News leads in video views on FB among news publishers in July: Vidooly data


Media conglomerate, Patrika Group, has achieved one more milestone through its digital platforms. Amongst news portals in the country, Patrika has become number 1 in video views amongst news publishers on Facebook according to the results released by Vidooly (July 2017).



According to the data released recently, Patrika News has achieved 32.3 million views on its Facebook videos during the month of July, leaving competitors like Navbharat Times Online (25.4 million), Amar Ujala (23.5 million), Times of India (22.6 million) and Punjab Kesari (UP) (22.1 million), far behind.



To conquer the rapidly growing video domain, Patrika News developed a comprehensive video strategy on Facebook page, where videos play a prominent role in enhancing user experience. With the quality and authenticity of its video content, Patrika News has gradually become the most favorite video publisher amongst netizens.



The digital arm of the Patrika Group has registered a staggering growth over the past few years. In the month of July 2017, Patrika Digital accounted for a total of 234+ million page-views on its websites, wap and mobile apps. In the same period, the number of total visits and unique visitors was over 140 million and 59 million, respectively.



Patrika Digital has three dedicated news content portals - www.patrika.com, www.rajasthanpatrika.com and www.catchnews.com. All these websites are available in the WAP (mobile site) formats as well. With this, the Group also serves news through its popular mobile apps – Patrika and Rajasthan Patrika. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...