Top Story

e4m_logo.png

Home >> Digital >> Article

PM Modi's #SelfieWithDaughter initiative takes the internet by storm

30-June-2015
Font Size   16
PM Modi's #SelfieWithDaughter initiative takes the internet by storm

On Sunday, Prime Minister Narendra Modi launched a nationwide digital campaign titled ‘SelfieWithDaughter’ urging fathers and daughters to take selfies and upload them on Twitter to promote the ‘Beti Bachaho Beti Padhao’ campaign. He announced that the selfie with an interesting caption would be re-tweeted from his official Twitter account.  Internet got immediately flooded with tweets from fathers who are proud to have beautiful daughters.

The initiative got applauded by Twitterati as a great move to spread awareness and save the girl child. The Prime Minister made this request, during the radio show ‘Mann Ki Baat’ on Sunday. According to reports, #SelfieWithDaughter is the brainchild of a Sarpanch in Haryana’s Biwipur village who started this contest, requesting fathers to click selfies with their daughters and to send him the pictures via WhatsApp to spread awareness on the dipping ratio of girls to boys. With Modi promoting this initiative, #SelfieWithDaughter has taken the entire nation by storm. By Monday afternoon, the hashtag #SelfieWithDaughter has garnered around 1.6 lakh tweets on Twitter. It also remained one of the top trending topics on Facebook.  

In January, this year, PM Modi had launched the ‘Beti Bachao and Beti Padhao’ campaign, to end discrimination against girl child. In a bid to encourage birth and education of girls and tackle the abysmally low child sex ratio of 918 girls for 1000 boys, this initiative was kick-started.

Here is an excerpt of the conversations on Twitter:

This thing took a controversial twist, after Kavita Krishnan who is the Secretary of the All India Progressive Women’s Association and a Polit Bureau member CPI (ML) tweeted saying ‘Be careful before sharing #SelfieWithDaughter with the PM, because he has a record of stalking daughters’. Following which, she was thrashed on the social media by Modi followers. Krishnan’s supporters however, stood by her and showed their displeasure in the distasteful language which has been used to insult her.

Here is the snapshot of the conversation:

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India