Top Story


Home >> Digital >> Article

IPOY 2016: An award of this kind speaks of an organisation’s calibre to adapt to change: Anil Kapoor

Font Size   16
IPOY 2016: An award of this kind speaks of an organisation’s calibre to adapt to change: Anil Kapoor

In its 12th year, the IMPACT Person of the Year, 2016 Award instituted by the exchange4media Group to recognize excellence in the Advertising, Media and Marketing domain, Bollywood actor Anil Kapoor graced the event as the chief guest. He started his address by mentioning media persons like Arnab Goswami and Raj Nayak he admire and look up to.

The audience was enlightened to Kapoor’s perspective on broadcast industry through his speech. “Broadcast industry is new for me. Four years back I had limited understanding of how ratings, advertising and television production work. From then until today a lot has changed. What seemed like alien concepts back then are those that I understand much better though I haven’t mastered them yet. So today in this room I feel like a toddler in comparison to all the stalwarts who unlike me have spent decades mastering the various nuances of the media, marketing advertising and of course fraternity. I call it fraternity because there is a brotherhood, a deep understanding of each other business, roles and ability.”

With that he credits IMPACT Person of the Year, 2016 Award for bringing effectiveness in the organization, “A lot can be credited to Exchange4media Impact Person of the Year Award. An award of this kind speaks not only of the effectiveness and decision making for furthering an organization’s goals and visions but also its calibre to adapt to change. We had some incredible nominations for the same. And, each and every one of them has contributed positively towards the development of this country, be it CVL Srinivas or Shashi Sinha for taking great effort to more transparent measurement of audiences across TV and film industry in India and other great entrepreneurs who have proved to be visionaries in their respective industries, taking Indian businesses to unparalleled heights.”

He concluded by talking about how 2016 has been an interesting for the industry and how it favours those who take changes in their stride, “2016 has been a tremendous year for the industry. We saw so many policy changes and these leaders have adapted beautifully, taking changes in their stride.”

Vijay Shekhar Sharma, Founder and CEO of Paytm, took home the IMPACT Person of the Year, 2016. The other nominees for the award this year were Amitabh Kant, CEO, Niti Aayog, Govt. of India; Baba Ramdev & Acharya Balkrishna of Patanjali; Bhavish Aggarwal, Founder & CEO of Ola Cabs; Shashi Sinha, CEO of IPG Mediabrands & CVL Srinivas, CEO of GroupM, South Asia (joint nomination).

 Past winners of the IPOY award include Arnab Goswami, then President-News & Editor-in-Chief, Times Now and ET Now (2015), Punit Goenka, Managing Director & Chief Executive Officer of Zee Entertainment Enterprises Limited (2014),  Vineet Jain, Managing Director of Bennett, Coleman & Co Ltd (2013), Ambika Soni, former Minister for Information & Broadcasting (2012), Agnello Dias, Founder, Taproot India and Haresh Chawla, then Group CEO, Network18 and Viacom18  (2011); Uday Shankar, CEO, Star India (2010); Rajesh Kamat, then CEO of Colors (2009); Raghav Bahl, Founder, Network18 and Rajdeep Sardesai, Editor-in-Chief, CNN-IBN (2006).

 IMPACT Person of the Year, 2016 had Colors as the presenting partner, and was powered by Sony Liv. The associate partners were 9X, SAB Group and Sakal Media Group, while the co-partners were Firstpost, DNA and Godrej Properties.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...