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British Airways appoints SapientNitro as its global digital agency

British Airways appoints SapientNitro as its global digital agency

SapientNitro will support the in-house team with BA.com, mobile, creative technology and social media. The geographic focus will be on the key markets of UK, US, China, India and mainland Europe fullstory image

Interviews
Anshul Jain
Anshul Jain
CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to ... Fullinterview Image

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Archives: News

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Starcom MediaVest Group & DigitasLBi win Lodha Group’s digital mandate

By content@exchange4media.com Thursday Apr 23, 2015

DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics fullstory image

Guest Column: Rising Public Distrust Must Worry Mainstream Media: Alok Verma

By guestcolumn@exchange4media.com Wednesday Apr 22, 2015

Attitudinal, demographic, and technological shifts have made the journalism landscape deeply complex, not only for audiences but also for those in the field, finds Alok Verma, CEO & Editor-In-Chief of of Newzstreet Media Group fullstory image

Go Cheese assigns its digital mandate to FoxyMoron

By content@exchange4media.com Wednesday Apr 22, 2015

FoxyMoron creates a virtual 'Go Cheese World' to engage cheese lovers fullstory image

Video: BBC Hindi website grewby 140 %, English by 25% last year: James Montgomery

By abid.hasan@exchange4media.com Tuesday Apr 21, 2015

James Montgomery, Director of Digital Development, BBC News and Current Affairs, on how BBC plans to reach out to more people in India and why print media is here to stay fullstory image

Net Neutrality: Social media puts a hilarious spin on net neutrality

By Ankur.singh@exchange4media.com Tuesday Apr 21, 2015

We take you through some of the best creative enterprises on social media that address the issue of net neutrality while tickling the funny bone fullstory image

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