Digital
News


Aligning content strategy with business objectives is paramount: John Sheehy

Aligning content strategy with business objectives is paramount: John Sheehy

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively fullstory image

Interviews
Anshul Jain
Anshul Jain
CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to ... Fullinterview Image

Videos

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News

12345678910
Experience Commerce wins social media mandate at Lenovo

By content@exchange4media.com Thursday Oct 16, 2014

The brand also Launches #YoGa2bFree a clutter breaking campaign with twitter celebrities trapped in a box. fullstory image

Enforcement Directorate reviews complaints against Flipkart's Big Billion Day

By content@exchange4media.com Thursday Oct 16, 2014

ED officials have said that there was no evidence against Flipkart and they have received complaints which are being looked into, as per reports fullstory image

Maha Elections: Political parties go tech-savvy in their electioneering

By abhinn@exchange4media.com Wednesday Oct 15, 2014

The digital medium was a revelation in the Lok Sabha Elections and though political parties continue using the platform even for the State Elections, their affair with technology has not ended with just social media this time fullstory image

Flipkart Big Billion Day Sale: So near yet so far

By editor@exchange4media.com Tuesday Oct 14, 2014

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the big missed opportunity, says Sudhindra Venkateshamurthy, CD & Experience Design Lead, SapientNitro, India fullstory image

Maha Elections on social media: BJP outshines the rest

By abhinn@exchange4media.com Tuesday Oct 14, 2014

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz fullstory image

12345678910