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Mobile commerce is going to be our focus area: Sachin Bansal

Mobile commerce is going to be our focus area: Sachin Bansal

Flipkart, which raised $1 billion in funding, is setting a stage towards future growth & holding its own against international giant Amazon. Identifying mobile commerce as a key area for Flipkart, Co-founder & CEO Sachin Bansal says investments would be made in mobile, building technology platforms, big data & analytics fullstory image

Interviews
Anshul Jain
Anshul Jain
CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to ... Fullinterview Image

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Archives: News

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Twitter Q2 ad revenues up 129% at $277 mn; mobile advtg has lion's share

By content@exchange4media.com Thursday Jul 31, 2014

Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year fullstory image

Magnon\TBWA goes pan-India, opens Bangalore operations

By content@exchange4media.com Wednesday Jul 30, 2014

Magnon\TBWA already has full-service offices in Delhi and Mumbai. With the Bangalore office, the digital agency is foraying into South India. Pradeep Nair has been roped in as Vice President of Magnon\TBWA Bangalore fullstory image

Twitter Q2 ad revenues up 129% at $277 mn; mobile advtg has lion's share

By content@exchange4media.com Wednesday Jul 30, 2014

Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year fullstory image

#BackToSchool : Pepsi takes you down the memory lane

By Ankur.singh@exchange4media.com Tuesday Jul 29, 2014

PepsiCo's latest digital-first video #BackToSchool celebrates Friendship Day with a relatable story of friends reminiscing over fond memories of school days. exchange4media reviews Pepsi's tryst with 'blast from the past' fullstory image

Never #LikeAnIndianMan: Social change inspired by advertising

By Ankur.singh@exchange4media.com Monday Jul 28, 2014

Taking cue from social media campaign #LikeAGirl by Always, a feminine hygiene brand, ATVF Media Labs' Arunabh Kumar has produced a video with a desi twist-Never #LikeAnIndianMan, recounting the shamefulness of eveteasing fullstory image

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