Digital
News


How social media got it right with Maha polls

How social media got it right with Maha polls

The Assembly elections have proved that the parties that created the most positive buzz on social media also won the elections. Could it replace the traditional exit polls? fullstory image

Interviews
Anshul Jain
Anshul Jain
CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to ... Fullinterview Image

Videos

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News

12345678910
Aligning content strategy with business objectives is paramount: John Sheehy

By abhinn@exchange4media.com Tuesday Oct 21, 2014

Sheehy, President, Global Operations, StarCom MediaVest, also talks about using an optimiser tool that takes not only TV, but also online data to figure out how to drive reach more effectively fullstory image

GroupM's online carnival Grand Diwali Mela kicks off with a buzz

By content@exchange4media.com Tuesday Oct 21, 2014

Over 1,00,000 samples have already been taken up. 5 lakh mobile users have already visited the Mela fullstory image

Havas Media India awarded Integrated Media Duties of Assetz

By content@exchange4media.com Monday Oct 20, 2014

The group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India fullstory image

Radio City partners with Zee TV for ‘Dil Se Naachein Indiawaale’

By content@exchange4media.com Saturday Oct 18, 2014

RJ Archana in Mumbai, RJ Ginnie in Delhi & RJ Aseem in Ahmedabad will host a segment featuring the backstage drama in the show fullstory image

Mobile companies ride on e-commerce boom to boost sales

By deepa@exchange4media.com Thursday Oct 16, 2014

Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future fullstory image

12345678910