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Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

<font color=red>Flashback 2014: </font>AIB, Nescafe, Airtel top viral videos of 2014

exchange4media takes a look at why these videos scored brownie points with consumers fullstory image

Interviews
Anshul Jain
Anshul Jain
CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to ... Fullinterview Image

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Archives: News

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56.1% of online ads are not seen, says Google

By abhinn@exchange4media.com Monday Dec 15, 2014

A new Google study challenges traditionally held views of online banner placements and viewability. The study advises advertisers and publishers to understand the relationship between inventory, positioning and viewability fullstory image

MEC & FreeCharge explore new 'Smart' Messaging platform

By content@exchange4media.com Saturday Dec 13, 2014

The platform reaches out to consumer's mobile phones with branded high quality, rich media such as videos, images, audio clips directly rather than having to push links fullstory image

2014 flashback: YouTube unveils Rewind channel in India

By content@exchange4media.com Saturday Dec 13, 2014

This year was the year of independent video creators, that topped YouTube views fullstory image

TV News will soon be consumed on non-linear digital devices: Raghav Bahl

By rashi.bisaria@exchange4media.com Friday Dec 12, 2014

Raghav Bahl, founder of Quintillion Media & his wife and Media Director Ritu Kapur talk about the changing face of the media industry, the changing nature of content and why they have chosen to launch a mobile-first platform fullstory image

GOSF partners learn from Diwali mistakes

By abhinn@exchange4media.com Friday Dec 12, 2014

Issues with site outages, inventory shortages and logistics are being aggressively prevented by GOSF partners this year fullstory image

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