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Guest Column: Social & digital media - Key trends to watch out for in 2014

<font color=red>Guest Column: </font>Social & digital media - Key trends to watch out for in 2014

Brands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can provide, says Windchimes fullstory image

Interviews
Deepali Naair
Deepali Naair
Chief Marketing Officer, Mahindra Holidays

There are three pillars to our strategy – the first is brand building, while the second is member servicing. About 60-70 per cent of our members are on Facebook, therefore, it plays an important role for us.... Fullinterview Image

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Archives: News

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Durga Raghunath takes charge as CEO, Network18 Digital

By content@exchange4media.com Thursday Apr 17, 2014

Prior to this elevation, Raghunath was CEO of Firstpost.com. She takes over from Lakshmi Narasimhan, who is now moving on to a corporate role fullstory image

Must-have mobile apps for IPL aficionados

By sonam.gulati@exchange4media.com Thursday Apr 17, 2014

As the IPL fever rages on, fans can stay up to speed with these handy mobile apps fullstory image

How BJP gained the edge in the social media battle

By abhinn@exchange4media.com Thursday Apr 17, 2014

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media fullstory image

Times Internet launches Hindi version of 'Speaking Tree'

By content@exchange4media.com Thursday Apr 17, 2014

The site reported category leadership in February, 2014 as per comScore with 8 million page views and nearly a million uniques fullstory image

'Keep calm and watch Pepsi IPL' says Starsports.com

By sonam.gulati@exchange4media.com Wednesday Apr 16, 2014

The amusing new digital campaign for Pepsi IPL is crafted to attract live streaming of IPL matches on Starsports.com fullstory image

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