Sudler & Hennessey, which forayed into the Indian market around four years ago, recently won 15 awards for its creative campaigns at Rx Club Awards, New York, and has also recently bagged businesses like Johnson & Johnson, Abbott and Galderma in India. Jed Beitler, Worldwide Chairman and CEO, S&H, has been with the company since 1996.
During his 25 years in this industry, Beitler has worked with the educational, public relations, promotional, market research and media sectors within Omnicom, O&M, Y&R, and has also been a co-partner in his own agency. At S&H, he has been involved with a broad range of disciplines and has launched efforts in oncology, AIDS, cardiology, diabetes, infectious diabetes and diseases, dermatology, extensive promotion of diagnostics, and direct marketing efforts.
In an interview with exchange4media's Supriya Thanawala, when he was in Mumbai last week, Beitler shared some of the challenges that the sector faces, and the strategies S&H has employed. Excerpts: