Reaching the emerging consumer market: The Right Way
Can you spot the right decisions of marketers today? Can you spot the trends of tomorrow? Most importantly, can you sort the errors?
If yes, here is your chance to show it, and in the process present a case to an audience comprising global Chief Execs,CMOs, media agencies and media owners hailing from the biggest companies inIndia today.
What do you need to do?
Spot three brands that are eyeing the tier 2 and tier 2 markets and have done some noteworthy works to reach out to the consumers in these markets.
Choose brands from the categories of Lifestyle, Auto and BFSI.
What was right about their communication from a consumer viewpoint.
What was not so right?
Finally, give a recommendation to what these brands should have ideally done for their particular message to have reached out the tier 2 and tier 3 markets in India
All this in no more than 10 slides.
Teams of two are invited for this.
You will be judged by a panel comprising a CMO of financial brand, CEO of a media agency and the editor-in-chief of a specialist trade publication.
If your eye for details is good, if your logic for marketing and brand building is sound and if you have the right presentation skills, Jagran and exchange4media Group are offering you the rare chance to meet global thought leaders at the exchange4media Conclave 2012, Presented by Jagran.
Are you ready?