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| Meenakshi
Madhvani for Media Meenakshi Madhvani started her career in 1980 with Lintas in account planning and account management before moving to media in 1992, winning the first AOR in India - 'The return of Coke' - after a 20-year absence. She was invited by the Carat Group in February 1997 to set up Carat India, which was the first media independent agency in India. Meenakshi was selected by Ad Age Global in Jan 2000 as one of the 17 women across the world who is changing the face of the advertising industry. Meenakshi was elected to the Board of Governors of the MRUC (Media Research Users' Council) in 2002 and appointed as Member of the Management Committee of The Advertising Club Bombay in 2002. Rajat Sethi for Direct Marketin Chief Executive Officer Wunderman India New Delhi, India A communication planning specialist, Rajat Sethi has over 23 years of experience in the marketing communications business. Prior to joining Wunderman, he was President of MRM in India and sub-regional Director for Asia-Pacific. Rajat has been credited with developing one of the region's largest loyalty programmes for Hero Honda Motorcycles in addition to managing the direct communications for ABN Amro, General Motors, Lufthansa and Johnson & Johnson. At Wunderman India, Rajat manages marketing communications for Citibank, Ford, Canon, DHL, Taj Hotels and Oracle. Rajat was awarded the HK McCann Leadership Award in recognition of the success of the Indian operations of MRM and is a regular speaker at several management institutes in India. Vivek Basrur for Direct Marketing Managing Director DIREM Marketing Services | Mumbai, India Vivek Basrur has led India's leading independent direct marketing agency, DIREM, since it was founded in 1989, to its current position as the specialist in loyalty and relationship marketing. The agency has a strong full-service track record, fusing creative, database and analytics for clients like AT&T, British Airways, Bharat Petroleum, ICICI Prudential, Jet Airways, Mattel, Titan and Unilever. He started his career with Asian Paints, India's largest paints marketer, rising to the position of Advertising Manager. He then joined Rediffusion Advertising (now a DY&R company), where he was a key team member on India's first election advertising campaign. He later headed up the agency in South India, working on sports, automotive, toys, fashion and garment brands. |
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