Cannes Lions 2010 Reports Guest Articles & Blogs Indian Shotlisted Entries Indian Winning Entries Cannes Lions 2009
        e4m Home

Cannes Lions 2010>All Stories

Cannes Lions 2010: P&G President & CEO Bob McDonald on the ‘operating plan’ of touching and improving more lives
Noor Fathima Warsia
[Jun 28, 2010]

Cannes Lions International Advertising Festival 2010 saw P&G’s CEO and President, Bob McDonald, talk on the new growth drivers at P&G, where the shift is to touch and improve a billion more lives in the year ahead. McDonald also informed that technology was at the centre of everything for the company – whether it was moving away from bench laboratory prototyping to staff promotions. more...

Noorings: Faster growing markets, tete-e-tete with advertisers, India… another Cannes Lions over and new lessons learnt
Noor Fathima Warsia
[Jun 28, 2010]

In a sense, it was yet another Cannes Lions that I am glad I did not miss. The Cannes Lions International Advertising Festival has operated like Madonna, reinventing itself every year for the last 57 years. And it had a surprise for everyone in store too, when for the 58th year, the organisers are changing the name of the festival. Every year, there is someone new to talk to and new things to learn – I wonder, when does the learning stop and boredom begins. Hasn’t happened in my case yet, though I was warned five years back that it would happen. more...

Cannes Lions 2010: Ogilvy wins a Silver Lion; India’s final metal tally – 17 Lions
Noor Fathima Warsia
[Jun 28, 2010]

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions. more...

Cannes Lions International Advertising Festival to become Cannes Lions Festival of Creativity in 2011; to add Cannes Effective Awards
Noor Fathima Warsia
[Jun 28, 2010]

Cannes Lions is making a statement on where the festival is headed. Festival Chairman Terry Savage pointed out an announcement from the Festival, calling the 2011 festival - Cannes Lions 58th Festival of Creativity. This is not just a change in name but a reflection of the changes in the festival that has included domains beyond advertising - PR, Media, Design, to name a few. Savage also informed that the Festival would be including Effectiveness Awards, for now called Cannes Effectiveness Awards. more...

Cannes Lions 2010: Ogilvy wins a Silver Lion in Films; India's final metal tally - 17 Lions
Noor Fathima Warsia
[Jun 27, 2010]

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions. more...

More on Cannes Lions 2010: