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year 2008 has been nothing less than a roller coaster ride. The first
half of the year reaping the benefits of the economic boom of the past
few years and the second half slowly sliding into the whirlpool called
the global recession which began from few murmurs to probably the oft
`misused' word by the end of the year. Hence, aptly we have summed up
the year gone by as 'A Year Of Extremes'.
Here's `re-presenting' you a glimpse of what really went on in 2008 in
various domains of advertising, media and marketing. Starting with Overview
for a top-level look at the year, Soap
Opera takes you through the drama that various TV
channels witnessed especially the GECs. Print
Perfect talks about the new launches in print, expansion
spree of existing players, recession and the increase in news print cost.
Ad
Wise gives a peek into the big moment of advertising
which was definitely led by JWT bagging the biggie at Cannes. Media
Moments is a diary chronicling the happenings in media
industry month on month in 2008. Digi
Discovery and Sound
Check give an account of the digital and radio industry.
Not to miss are the sections on Outdoor
and the news of the industry from our very own South
India. Besides, brush up on the various account movements
that happened round the year in Business
Matters. There is also a capsule of news that made
us take notice in 2008 in the section Eye-Poppers.
Guest
Columns has contributions from stalwarts in the industry
giving their opinion of various domains.
There is a lot to catch up with. Enjoy!
Anurag
Batra puts forth his opinion of a year that didn’t
go by the books in 2008: Not the year that went
by the oracle's advice
Pradyuman
Maheshwari in Boomtown Rap! opines that a
well-orchestrated gambit is always critical for a business to be successful.
More so, in recessionary times like the ones we've been in from the last
two quarters of 2008.
Noor
Fathima Warsia, in Curtains down on one of the
busiest years of Indian ad and media industry, says 2008 was quite
an action-packed year on all fronts, especially so for the media and advertising
industry.
2008: The year of new markets, new leaders, new challenges... Swapna
Rahul Shah looks at the buzzing broadcast industry
which gave enough fodder for its players and watchers.
The govt needs to use its soft power, Jawahar
Goel, President, IBF, lists his observations made
in the year, some of the achievements of the industry and the road ahead
for the IBF in 2009.
Get to know the mantras to succeed in The Checkered Category
by Rajesh
Kamat, CEO, Colors.
The Indian print media witnessed mixed fortune in 2008. Puneet
Bedi Bahri digs out more in The Print story: Of
new titles and plans on hold.
Hormusji
Cama, President, INS,
speaks his mind on some of the situations that the print industry faced
in 2008 and some of the steps that the INS would be undertaking in 2009
in A year of alliances ahead..
2008: A year of highs and lows for the Indian advertising industry,
Tuhina
Anand gives an account of the past year in the advertising
industry.
The India dream for media agencies slowed down, but media rocks on,
Noor
Fathima Warsia,chronicles happenings in the Indian
media agency.
Mudra
Group's Madhukar Kamath, President of the AAAI in
A time for looking inwards charts various initiatives of the AAAI,
and what more can be expected in 2009.
We believe therefore we are... Agnello
Dias, former CCO, JWT India dubs 2008 as the most
apocalyptic year since India started emerging as a nation to contend with
on the global scene around the turn of the millennium.
Who Would Have Thought! Jasmin
Sohrabji, Managing Director, OMD India observes the
media drivers of 2009.
Look at the major developments during the year in Radio –
active, action-packed and aggressive by Robin
Thomas.
AROI looks to continue making waves with radio, Apurva
Purohit, President, AROI and CEO, Radio City says
in 2009, AROI looks at working with the industry and authorities to further
the cause of radio as it sets off on the next stage of its expansion and
growth.
Radio – A force to reckon with looks back at the
year which has been a turning point for the radio industry says
Harrish M Bhatia, VP Northern Region, AROI
and COO, My FM.
Robin
Thomas in Viral fever: The best campaigns
of 2008 get a few industry honchos to rank their favourite viral
campaigns of 2008.
The year 2008 began high for digital... Manish
Vij, Co-Founder, Quasar Media gives a 10-point agenda
on what would drive in the digital future in Being futuristic
while being nostalgic.
From Outdoor to outdoors…. Nabendu
Bhattacharyya, President Ogilvy Action - India, says
in 2008, marketers turned in a big way to OOH and there was and is a renewed
emphasis on reaching people when they are `out of home'.
The year brought in a whole new identity for the Southern media feels
Esha Madhavan who brings The South Side Story:
A ‘reality’ check.
Narendra
Kumar Alambara, GM and Head of Starcom, Chennai expresses
himself in Just learn it from the movies.
All that scored a goal... is where Tasneem
Limbdiwala lists the news that made our eyes pop,
literally!
Refresh your memory on all the account movements that moved agencies past
year in Business
Matters.
Rewind 2008 Content Head: Tuhina Anand
Design & Technical: Shamsad Shaikh, Jasper Levi,
Pushpendra Chauhan, Kulwant Kumar, Gaurav Kukar, Vikrant Singh
