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Guest
Columns
We believe therefore we are... Agnello Dias, former
CCO, JWT India
This is one of those strange times that comes along every once
in a while when one is not sure whether we should be talking about
the end of last year, or the beginning of the next year. Undoubtedly,
2008 has been the most apocalyptic year we've had since India
started emerging as a nation to contend with on the global scene
around the turn of the millennium. more... |
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Who
would have thought! Jasmin Sohrabji, Managing
Director, OMD India
One often wonders what happens to all the articles, comments and
predictions industry experts make and whether anyone really cares
to know if they came through or not! For example, who would have
thought a cricketing event would scale the heights it did; or
who would have thought it would take one show x multiple repeats
to place a rank newcomer in the top GEC slot. Given the task to
write about the media drivers of 2009, below are a few of my observations…while
I practice my ‘who would have thought…’ expression
if trends go horribly wrong! more... |
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A
year of alliances ahead Hormusji Cama, President,
INS
The Indian print industry has seen a very challenging 2008. The
hike of the newsprint prices to the impact of the economic slowdown
are just some of the issues that the industry grappled with in
the year. Bombay Samachar’s Hormusji Cama, who is also the
current President, Indian Newspaper Society (INS), speaks on some
of the situations that the industry faced in 2008, and some of
the steps that INS would be undertaking in 2009. more... |
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The
govt needs to use its soft power Jawahar Goel,
President, IBF
The year 2008 has been one of the busiest years of the Indian
broadcasting industry. The Indian Broadcasting Foundation (IBF)
has been busy between solving inter-industry issues such as the
differences that had come up with the Advertising Agencies Association
of India (AAAI) and external issues that led it to a number of
meetings with the Ministry of Information and Broadcasting. Essel
Group’s Jawahar Goel, who is the current President of the
IBF, speaks on some of the observations that he has made in the
year, some of the achievements of the industry and the road ahead
for the IBF in 2009. more... |
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The
checkered category Rajesh
Kamat, CEO, Colors.
2008 took the Indian television landscape through a major metamorphosis.
The entry of new channels in the GEC space managed to disrupt the
existing status quo and the monopoly of certain long standing players.
more... |
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A
time for looking inwards Madhukar Kamath, President,
AAAI
The economic slowdown touched everything in its wake, and the Indian
advertising industry felt the impact too. Nonetheless, the year
2008 would go down in the Indian advertising industry’s history
for many firsts, and many milestones. Mudra Group’s Madhukar
Kamath, the present President of the Advertising Agencies Association
of India (AAAI) takes us through the various initiatives of the
AAAI, and what more can be expected in 2009. more...
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AROI
looks to continue making waves with radio Apurva Purohit
President, AROI, and CEO, Radio City 91.1 FM
Since its institution in September 2007, the AROI has been striving
to secure the collective business interests of radio broadcasters
in India. 2008 has seen private FM in India striding over the cusp
of growth to truly become a national phenomenon. In 2009, AROI looks
at working with the industry and authorities to further the cause
of radio as it sets off on the next stage of its expansion and growth.more... |
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Being
futuristic while being nostalgic Manish Vij, Co-Founder,
Quasar Media
2008 was a year that helped us being futuristic while being nostalgic
of 2001 days. The digital industry started with an all time high
in Q1 of the 2008, and that led to heavy projections for the year.
Q2 was stable, as per the projections, but July onwards both the
quarters have been zero growth for most of the digital companies.
However, on the whole, last year was full of new innovations, belief
and clients...more... |
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From Outdoor to outdoors…. Nabendu Bhattacharyya, President
Ogilvy Action - India
In 2008, marketers turned in a big way to OOH. There has been a
declining ability of other mediums to deliver mass reach through
a cost-effective option and there was and is a renewed emphasis
on reaching people when they are "out of home". more... |
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Just
learn it from the movies Narendra Kumar Alambara,
GM and Head of Starcom, Chennai
Art imitating life or life imitating art, but movies remain a
fixture in everyone’s lives. With ‘Slumdog Millionaire’
putting Rehman, Crorepati and Aamchi Mumbai in the top league
of Hollywood biggies, the lessons now go beyond the big screen
and into real life. more... |
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Radio
– A force to reckon with Harrish M Bhatia, VP
Northern Region, AROI and COO, My FM
When one looks back at the year gone by, it’s hard to instantly
label it as good or bad or even mediocre. Tough it is not tough
to look back at it as a huge learning experience, a turning point,
a spoke in the wheel moving forward for the radio industry. And,
despite the many black marks on 2008, the radio industry’s
wheel has definitely covered good distance. more... |
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