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Eye Poppers All that scored a goal... Tasneem Limbdiwala  The
year started off with the Indian Premier League (IPL) bang, the echoes
of which are heard even now. The series attracted maximum attention not
only from the sports fraternity but also from corporate names like Mukesh
Ambani, Vijay Mallya and Ness Wadia and the big screen names like Shah
Rukh Khan and Preiti Zinta, as real investors. Even as the IPL hype was
being built, a big development right at the centre of the media space
was Sam Balsara acquiring 51 per cent stake in MediaCom India. Not just
big, but 'Oh Wow!' As that was settling in, India made its mark on the international awards platform by bringing the first ever Grand Prix at Cannes Lions International Advertising Festival home! We were there to see history in the making, and well... it was not just a goal, but using another sport terminology, it was homerun... Now the big eye-popper came in July 2008, when Viacom18 launched its Hindi GEC Colors, and the young team there taking the channel to the clear number two position. One space that continued to see a constant stir of activities was the direct to home space. New players, enhanced competition and advertising spends that even the economic slowdown could not touch... And of course, the last quarter slowdown did its own share of eye-popping or wincing rather... but nothing that the Indian advertising and media fraternity is not prepared for... Here are some of the headlines that have been the most read at exchange4media.com... |
