Picture Gallery: Pitch CMO Summit 2018

Pitch CMO Summit was attended by senior marketers from various domains including Ravi Desai of Amazon, Siddhartha Banerjee of Vodafone, Amit Tiwari of...

Asian Paints launches Season 2 of 'where the heart is' web series

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and...

Salman Khan is the new face of Parle Appy Fizz

Salman’s stylish, macho and magnetic attitude is a seamless fit for Appy Fizz’s bold and edgy persona and shall help drive far-reaching impact and rec...

Remembering Stephen Hawking's presence in pop culture

A look at the high-profile campaigns of the British theoretical physicist who passed away on March 14

Triton Communications appoints Ashutosh Sawhney as CEO

As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clie...

Ogilvy TVC for ‘Fevicol Ezeespray’ reinforces innovation in witty manner

An innovative format of spray adhesive, Ezeespray offers convenience and speed for pasting laminates

Ranbir Kapoor goes fully filmy in new Yatra TVC

Ad focuses on customer friendly features like eCash and airfare-drop protection through Bollywood music

Mindshare India Appoints Ruchi Mathur and Saket Sinha to Key Leadership Positions

Mathur will take on an additional role as Senior Vice President, Client Leadership, Mindshare North & East, while Sinha will lead m/Six India as Senio...

New Fevicol Marine TVC continues quintessential humour that brand stands for

The new TVC, developed by Ogilvy, will be supported by an integrated marketing campaign

In a first, ABBYs takes the OOH route to invite entries

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them...

Bajaj intensifies battle with Royal Enfield in Hathi Mat Palo #4

Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

R Madhavan chooses 'better protein' with Horlicks

New TVC features Madhavan manoeuvre through the challenges that his personal and professional life hurl at him

Snickers new ad shows MS Dhoni’s fiery side

India’s former Captain Cool shows his ‘hangry’ side, features in new TVC for brand

Croma encourages eco-friendly summer

New campaign promotes energy-saving inverter ACs; plants tree for every old AC brought in

Virat Kohli becomes Uber India's first brand ambassador

Uber India’s association with Virat Kohli will lay the foundation for a host of brand-led interventions in 2018

Top 5 viral ads of the month

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotiona...

Pulp Strategy conceptualises Tupperware’s #PressForConfidence campaign for International Women’s Day!

Utilises Facebook’s all-new ‘Press and Hold’ feature to drive greater engagement

Ogilvy Mumbai Wins Creative Mandate for Shemaroo Entertainment

Founded in 1962, Shemaroo Entertainment is a content powerhouse that specialises in aggregation and distribution of content

Hrithik Roshan is Paragon’s new brand ambassador

Signing part of a major expansion plan in which the company aims to have a bigger and wider presence across India

Adobe Advertising Cloud Brings Sensei Power to Search Advertising

Updated UI and AI Features Powered by Adobe Sensei Boost ROI for Advertisers