Airbnb unites the world with its Diwali campaign

The campaign is part of Airbnb’s larger global campaign, Live There which gives travelers a refreshing perspective of popular destinations

Jet Airways ties up with Vidya Balan's Tumhari Sulu

The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and c...

Puma's #RunTheStreets campaign will inspire the creative entrepreneur in you

A first of a kind event in the #RunTheStreets series with workshops, panels, master classes and an after party

Oceedee’s new campaign urges women to embrace quirky style

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

Belmond's new campaign #TheArtOfBelmond celebrates life in uber stylish way

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmon...

Guest Column: Is digital display set to become the all-important 'other screen'?

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns its...

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Reliance Trends wishes all #Nayi Wali Diwali through topical social media film

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Flashed Yesterday: We are looking at best acquisitions: Sir Martin Sorrell

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CE...

Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign

The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’

Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

ASCI upholds complaints against 116 out of 165 advertisements

Of the 116 upheld ads, the majority belonged to healthcare and education

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Isobar India to handle digital duties for VIP Bags

Isobar India will now handle the social and creative duties for the brand

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

EMVIEs 2017: Madison Media wins Grand EMVIE; Wavemaker comes in second in Media Agency of the Year tally

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across t...

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot