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VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

12-May-2017
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VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

VIVO Pro Kabaddi has become India’s biggest sports league with the inclusion of four new teams that will participate in the league from Season 5 onwards due to be played in July–October this year. The announcement of the four new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India.

The four new franchises announced by Mashal Sports represent some of the leading corporate institutions in India, including prominent owners of teams in the ongoing Indian Premier League as well as the I-League. The new geographies for VIVO Pro Kabaddi Tamil Nadu, Haryana, Uttar Pradesh, and Gujarat have been primarily chosen for their high affinity towards Kabaddi with massive fan bases, significant on-ground presence of the sport, and potential commercial value to sponsors and advertisers.

The new geographies and franchises for Mashal Sports are as follows:

With this, VIVO Pro Kabaddi is poised to surpass other Indian sports leagues in terms of geographical representation across 11 states, number of matches (130+) and length of the tournament (13 weeks).

Uday Shankar, Chairman and CEO, Star India, said, “I am delighted to welcome some of India’s finest corporates to our Mission Kabaddi. We believe that with the support of existing and new partners we are well on our course to realizing a socially transformative sports agenda. The interest shown by these corporates is evidence of the immense potential of Kabaddi.”

Janardan Singh Gehlot, President, International Kabaddi Federation, said, “We laud Star India and Mashal Sports for uniquely transforming and renewing Kabaddi, and their relentless efforts to scale it even higher. The addition of four new teams to the ever-growing VIVO Pro Kabaddi League signifies a promising road ahead for the sport in India as well as over the world.”

The announcement of the four new teams in the VIVO Pro Kabaddi League is a culmination of a detailed exercise carried out by AZB & Partners & PricewaterhouseCoopers India.

This expansion adds to an already impressive line-up of eight franchises based out of major metros in the country – Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Patna, Pune and Jaipur.

Within a short span of two years, VIVO Pro Kabaddi has captured the imagination of Indian viewers and established itself as one of the highest impact television properties in key markets. VIVO Pro Kabaddi became an instant hit with Indian sports fans in its very first season in 2014 as 435 million* viewers tuned in. Names such as, Anup Kumar, Rahul Chaudhari, and Ajay Thakur have become household names. Its cumulative viewership growth of 51 per cent** over four seasons is the highest for any sports league in India. It has even surpassed IPL in Andhra Pradesh and also achieved primetime slot leadership in Mumbai#.

Earlier this week, Star India announced a breakthrough deal with VIVO India, the global smartphone major, as the title sponsor of the league for five years.

* Source: CS4+; Extrapolated from TAM panel

**All India viewership. Season 1 measured on TAM panel in Urban only, Season 4 on BARC panel at All India (Urban + Rural) level

#Season 4 viewership on 4+U+R, BARC panel within AP (including Telangana). Slot leadership for 30% of PKL league matches in Mumbai

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