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VGC lends Aditya Birla Group a new avatar

18-August-2016
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VGC lends Aditya Birla Group a new avatar

VGC has partnered Aditya Birla Group for over two decades to help evolve an iconic brand. The journey has been powered by the vision of the Chairman Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group’s journey across many milestones to emerge as a multinational power-brand of statesman stature, in the matter of only two decades.

The design process was steered under the mentorship of Dr. Pragnya Ram, Group Executive President - Corporate Communications & CSR.

“As ABG's Strategic and Creative Agency from the outset, VGC has been privileged to have contributed towards designing a vital Indian branding identity and communications case study that the nation is proud of,” says Preeti Vyas, Chairwoman VGC.

“As designers and communication partners of the original logo, which was refreshed by us five years ago, we are proud to present another landmark milestone in our professional journey: The third and even more dynamic avatar of the Aditya Birla Group logo,” she adds.

Commenting on the association Kumar Mangalam Birla, Chairman Aditya Birla Group said, “Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and in life."

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