Top Story

e4m_logo.png

Home >> Advertising >> Article

To avoid conflict of interest, LIC empanels Rediffusion DY&R’s sister concern Everest

12-November-2004
Font Size   16
Share
To avoid conflict of interest, LIC empanels Rediffusion DY&R’s sister concern Everest

There is some more action over the empanelment of agencies for Life Insurance Corporation’s Rs 125-crore creative duties. The agency involved in the initial process of business was Rediffusion DY&R. However, owing to the fact that it is already handling the creative responsibilities of ING Vyasa, an insurance player, as also LIC’s requirement of exclusivity, the presentations were taken forward by sister concern Everest on the recommendation by Rediffusion DY&R. As a result, the fourth agency LIC has empanelled is Everest. The other three are Mudra, FCB Ulka and JWT as already reported.

To put things in perspective, LIC had called for a creative pitch in May 2004. Of the agencies that responded, thirteen were shortlisted and subsequent pitches were called until a final round of presentations in late August 2004. LIC finalised the four agencies around 12 days ago. The respective agencies have begun work on the business.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...