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Run-up to GoaFest 2006: ‘More than just awards, it’s the experience that counts’

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Run-up to GoaFest 2006: ‘More than just awards, it’s the experience that counts’

When it comes to the first ever GoaFest, initiated by the Advertising Agencies Association of India (AAAI), it’s more that just awards for several advertising professionals, who feel that event had been designed to deliver an experience, which combined both educations and entertainment. AAAI’s Srinivasan K Swamy explains just how.

Said Swamy, “Spread over three days, the event will see some well-known national and international names in the advertising business delve on advertising related issues. More importantly, between the business conclave and the creative seminars, the event has been designed to encourage audience interaction and throw open various issues.”

On the first day on April 28, 2006, the four-hour long Advertising Conclave is based on the theme ‘What ails the advertising industry?’ Nearly 150 participants are expected to attend it, drawn from members of the Indian Broadcast Federation (IBF), Indian Society of Advertisers (ISA), Indian Newspaper Society (INS) and the AAAI.

“There would be panels of 15 speakers, who would speak for 10 minutes and then engage in audience discussions,” Swamy said, adding, “Not just the problems faced by the advertising business, but their possible solutions would also be discussed.”

The following two days will see Creative Seminars, where a large number of international participation is expected. Some of the topics that would be covered include ‘Break the Rules’, which will have panellists like Joakim Jonason, Founder and Quality Controller, Anjovis, among many others; Cannes Grand Prix winner for Diesel; ‘What’s in it for me?’ taken by Paul Kemp-Robertson, Managing Editor, Contagious magazine. The topic would revolve around the shift in advertising from being about things to being about relationships.

‘Good is the enemy of great’ session will see Lee W Gluckman, Jr, Chairman, Mobius Advertising Awards, California, USA, giving a glimpse of some of the greatest creative works from around the world. Neeraj Nayar, President of The FAB Awards, London, will offer a glimpse of the best food and drink creative work from five continents in TV, press, poster, packaging, direct and the web in his topic ‘Around the world in 20 courses’.

Some of the other topics include ‘Anticipating Consumers’ by Tom Savigar, Trends Director, The Future Laboratory, London, and ‘Asia’s Mister Oversimplified’ by Michelle Kristula-Green, Regional President, Leo Burnett, Asia Pacific.

“There has been much efforts, both in terms of planning and then executing it, that have gone into the event and given the kind of responses that we have already received, I think the GoaFest has already become a standard in advertising today,” averred Swamy.


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