Top Story


Home >> Advertising >> Article

Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

Font Size   16
Rediffusion Y&R to lose its CCO & Vice Chairman Sam Ahmed in December

Rediffusion Y&R will soon lose its Vice Chairman and Chief Creative Officer Sam Ahmed, who is slated to leave the agency in December this year.

Ahmed plans to return to film making. The news has been confirmed by the agency.

Some of Ahmed’s recent comments on Twitter indicating his exit from Rediffusion Y&R include – “Film-making is my mistress. And advertising is my mother. I’m missing my mistress. Mother is forgiving. I will be back soon” and “What a great opportunity at Rediff. Realised how much I love advertising”. (Sic)

Rediffusion Y&R made noise recently for its catchy campaign for Tata Nano, which repositioned the product as an ‘awesome’ youth brand.

Ahmed was brought on board in early January this year after a stint of 14 years in Y&R, Dubai, wherein he worked on brands such as Ford, P&G, Nestle, Pepsi, Colgate-Palmolive, Citibank, Skoda, Land Rover, Jaguar, Sony Ericsson, HTC, Apple and World Gold Council.

Ahmed has also won over 200 international awards, which include Epica, Clio, Cannes Lions and New York Festival.

Rediffusion Y&R was just beginning to see a hint of stabilisation with the appointments of Komal Bedi Sohal as National Creative Director (appointed in March this year) and Ahmed after a slew of exits including N Padmakumar, D Rajjapa, Sagar Mahabaleshwarkar, and Mahesh Chauhan, to name a few. Will Ahmed’s exit rock the boat again?

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...