Top Story

e4m_logo.png

Home >> Advertising >> Article

Publicis Groupe acquires Beehive Communications

23-October-2013
Font Size   16
Share
Publicis Groupe acquires Beehive Communications

Publicis Groupe has acquired independent integrated communications agency Beehive Communications. This marks Publicis Groupe’s seventh acquisition in the country since mid-2012 and is another significant boost to Publicis network’s growth in India.

Headquartered in Mumbai, Beehive also has a presence in Delhi and Bangalore. Its clients roster includes Malaysia Tourism, General Motors, Korea Tourism, Jubiliant Retail, India Bulls Finance and Bisleri, among others.

Following the acquisition, Beehive will be rebranded as Publicis Beehive and will operate as a unit within Publicis Worldwide’s global network. Under the direction of Beehive Founder and CEO Sanjit Shastri, the current leadership team will continue to lead the agency and will now report to Nakul Chopra, CEO of South Asia for Publicis Worldwide.

“Beehive brings both scale and strategic value to the Publicis offering in India,” said Chopra. “Coming on the heels of our earlier moves, this is another significant step towards realising our goal of being counted among the top agency networks in India. I look forward to partnering with Sanjit and his team to build a stronger Publicis.”

“We are making significant strides toward achieving our goals in India,” said Jean-Yves Naouri, COO, Publicis Groupe. “By adding Beehive to the Publicis network, we will be able to capitalise on a great pool of talent and market potential, as well as strengthen the unparalleled services we provide to our clients.”

“The wealth of experience and the best practices are perhaps the most compelling reasons for us to become a part of the Publicis Worldwide,” added Shastri. “Our teams will now have the significantly added strength of one of the world’s leading communications groups [with us] when we meet and interact with clients. We see this translating quickly into excellent winning strategies for our current and prospective clients.”

The Groupe has been working to increase its profile in the country, including recent acquisitions of Indigo Consulting (April 2012), Resultrix (August 2012), MarketGate (December 2012), iStrat (December 2012), Convonix (March 2013), and Neev (April 2013).

Publicis Groupe currently counts more than 3,200 permanent employees across India, through its global networks: BBH, Digitas, Leo Burnett, MSLGroup, Publicis Healthcare Communications Group, Publicis Worldwide, Saatchi & Saatchi, Starcom MediaVest Group, and ZenithOptimedia.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve