Top Story


Home >> Advertising >> Article

OMD India bags Visa media mandate; ac size Rs 50 crore upwards

Font Size   16
OMD India bags Visa media mandate; ac size Rs 50 crore upwards

OMD India has bagged the media duties of Visa Inc. The account size is pegged in the vicinity of Rs 50-60 crore. The incumbent on the business was Media Direction.

Neither the client, nor the agency officials were available for comments, but it is understood that the move comes in the wake of a multi-agency pitch. Sources close to the development stated that OMD India has already begun its work for Visa Inc.

Visa’s advertising mandate has seen a lot of activity this year. It may be recalled that in March 2009, Visa Inc had unveiled its first global advertising campaign with the tagline ‘More people around the world go with Visa’, reflecting the company’s evolution to a single, global company. Prior to that, following a global alignment, TBWA Worldwide bagged the Visa Inc. account in the wake of a thorough review of Visa’s incumbent agencies.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by