Top Story

e4m_logo.png

Home >> Advertising >> Article

Nike India on the lookout for new creative partner

27-January-2009
Font Size   16
Share
Nike India on the lookout for new creative partner

Sportswear major Nike India is scouting for a new creative partner and is already in talks with agencies. The decision to call for a creative pitch is in keeping with Nike’s global affiliation communication strategy. JWT India is the incumbent agency.

When contacted, an official from Nike confirmed the development and said, “We are looking at a couple of agencies for a specific task on hand at Nike India. We will let you know once the process is completed. Our creative agency continues to be JWT at present.”

However, an industry source confirmed that Nike was in talks with other agencies for a new creative partner. In the meanwhile, JWT in most likelihood would manage to retain the business.

It may be recalled that in 2007, JWT India had created the ‘Nike Mean Street’ ad campaign, which won several national and international accolades.

JWT Bangalore had bagged the Nike business in June 2005, when the company was set to foray into India. JWT had bagged the account following a multi-agency pitch, beating O&M in the final stage of the pitch. Since then, JWT has been involved with Nike right from the brand development in the country to enhancing the brand’s presence in the Indian market, for all the Nike products, which include footwear, apparel and accessories.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.