Top Story


Home >> Advertising >> Article

Mediacom retains Bosch-Siemens account in India

Font Size   16
Mediacom retains Bosch-Siemens account in India

Mediacom has retained the media mandate for Bosch-Siemens, in India, on the back of a multi – agency pitch, which took place in February earlier this year.

The account size is estimated to be in the range of Rs 75 crore. 

The pitch was said to be a part of a larger multi-country pitch, which is still underway currently.

For the record Bosch- Siemens is one of the largest manufacturers of Household Appliances in Europe. The alliance is a result of a joint venture that took place in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich).

Today, they operate over 42 factories in over  50 countries  worldwide. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO