Top Story


Home >> Advertising >> Article

MWG India brings home a Grand Prix & three Golds @Spikes Asia

Font Size   16
MWG India brings home a Grand Prix & three Golds @Spikes Asia

MWG India is back in the news for all the right reasons after a not-so-good strike rate at Cannes this year. Spikes Asia Festival of Creativity 2013 has given the agency grounds to put on their party hats as it has claimed nothing less than a Grand Prix for its work ‘Keys are hard to find’ done for  ATSS Keyless Entry System, in the Design category .

The agency also won three Gold metals for works including ‘Author Headphones’ for Penguin Group’s Audio Books, ‘The B-Movie Star’ for Affection Aids, and ‘William Shakespeare’, ‘Oscar Wilde’ and ‘Mark Twain’ for Penguin Audio Books. In addition to the Gold metals and the Grand Prix, the agency also won two Silver and three Bronze metals.

Ogilvy India won two Gold Spikes in the Outdoor category for its campaign ‘Forest’, ‘Alley’ and ‘Gorge’ for client Philips Electronics India’s LED Torch. In addition, the agency also bagged four Silver and two Bronze Spikes.

Ramesh Deo Productions added to the list of India’s metals with a Gold for Nike ‘Parallel Journeys’ in Film Craft category, along with three Silver Spikes and a Bronze.

Taproot India followed suit with two Silver and two bronze Spikes in categories including Print and Poster craft, Print, Outdoor and Design for its now much-acclaimed  ‘Farmer’s Suicide’ campaign for The Times of India.
The media category awarded DDB Mudra Group’s ‘Help Desk’ for NGO Aarambh a Silver and a Bronze Spike.

BBDO India was also awarded a Silver and Bronze Spike for its ‘Soldier for Women’ campaign for P&G’s Gillette.

JWT India was awarded a Silver Spike for Nike’s ‘Parallel Journeys’ in the Film Craft category.

‘Help a child reach five’ for Lifebuoy, entered by Chrome Pictures, bagged a Silver metal.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business