Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC to unveil IPL 5 viewership expectations

29-March-2012
Font Size   16
Share
MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ to ‘MEC IPL TV Rating prediction study’ that will forecast the viewing habits of DLF IPL Season 5 on April 02, 2012.

The study, which is powered by Meritus Analytics India, a WPP company also takes into account viewing habits of T-20 enthusiasts influenced by cricket fatigue, team popularity, player popularity and scheduling of matches.

MEC has been undertaking this study on the viewership expectations of Indian Premiere League (IPL) for three years now.

“With investments in IPL being significant, the ability to accurately estimate viewership is a huge advantage to all stakeholders. We have used a combination of primary consumer research and strategic factor modelling to arrive at the TV ratings,” said T Gangadhar, Managing Director, MEC India.

With Indian cricket team’s dismal performance in the previous few cricket tournaments, advertisers and media experts are keeping their fingers crossed about the viewership and popularity of season five of DLF IPL.

MEC also releases a post IPL consumer research that provides pointers on brand recall of IPL advertisers during the season and consumers’ interest in future editions of the IPL.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...