Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC retains media duties of Nivea

27-May-2014
Font Size   16
MEC retains media duties of Nivea

MEC, who has been handling the media duties for the Nivea account since 2006, has retained the account, confirm industry sources. Nivea from Beiersdorf had called for a media pitch earlier this year.

Creams and lotions remain the biggest volume driver for the brand, which peaks around winters – October to February, whereas deodorants remain a big business consistently through the year.

The brand’s recent launch includes Nivea Men Fresh Active Shaving Range in India, last month. Following the launch of the Fresh Active deodorant and roll-on portfolio, Nivea Men further extends the line with the Fresh Active Shaving Range.

Nivea also partnered with MEC to launch a campaign for its lip balm collection, titled ‘Kiss and Make up’, aimed at the youth.

The brand also made its presence felt last year with its‘Go Sleeveless’ campaign for Nivea Whitening Deodorants, featuring Anushka Sharma, who has been the face of the brand for over a year now.

The brand, owned by Beiersdorf AG, Germany launched a wholly-owned subsidiary in India in 2005, known as Nivea India. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs 37,600 crore (Euro 5,750 million) beauty and skin care MNC. It has affiliates in more than 169 countries and enjoys market shares of up to 30 per cent. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...