Top Story

e4m_logo.png

Home >> Advertising >> Article

Kotak Mahindra reviews media duties; account size Rs 40 crore

23-August-2007
Font Size   16
Share
Kotak Mahindra reviews media duties; account size Rs 40 crore

Financial major Kotak Mahindra Group is said to be reviewing its media duties. The entire group is said to be under the review, the duties of which are with Madison Media at present. Official comments were not available at the time of filing the report, but industry sources peg the business in the region of Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.

Some agencies have already met the client, and an outcome of the development is expected soon. The Kotak Mahindra Group has various services in the domains of banking and servicing, loans and borrowing, investment and insurance, mutual funds and others. The agency which the financial major would decide on would be taking care of all the Kotak brands in these domains.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.