Top Story

e4m_logo.png

Home >> Advertising >> Article

India records highest percentage of total ad mobile spends in APAC in 2015: Study

31-May-2016
Font Size   16
Share
India records highest percentage of total ad mobile spends in APAC in 2015: Study

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartphones, creating opportunities for mobile publishers and advertisers.

According to a recent report by Smaato, the global real-time advertising platform for mobile publishers and app developers, Android commands a lion’s share (67.9%) of the mobile operating system market in the APAC region, followed by iOS (22.2%) and Windows Phone (8.9%).

While apps related to books and music (34.1%) were most popular in the arts and entertainment category, gaming apps (14.4%) remain the rage in the hobbies and interests grouping. Dating apps (2.7%) topped the society category and mobile optimisation apps (2.2%) were the most downloaded in the technology and computing space.

The data also reveals that the fourth quarter (Oct-Dec) witnessed much higher monthly ad spending than the rest of the year, thus making it the best time to run ads, according to marketers in Asia in 2015.

One of the key takeaways of the data was that ad spending in APAC broke out from December 18 – 29, 2015 on the Smaato platform, which coincides with the Christmas season. In fact, Halloween generated much higher ad spending in APAC than Diwali/Deepavali in 2015. Also, February traditionally being the weakest month, even a festival as big as Chinese New Year is not enough to offset the month’s ad spending slump.

The data also explore mobile advertising traction in countries like India and Indonesia. According to data recorded on Smaato’s exchange, India recorded highest percentage (20%) of total ad spends in APAC followed by China at (16%) and Australia at (11%). Smaato believes that APAC, especially China, will surpass all other regions in ad spend and mobile usage should current growth trends continue.

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by Culture Fox, an Indo-European community of art con...