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All brands are now media companies in their own right: Jye Smith

All brands are now media companies in their own right: Jye Smith

The Regional Head APAC, Mediaco speaks about how digital content publishing, driven through strategic editorial strategy, can revolutionise brand narrative Fullstory Image

Interviews
Tham Khai Meng
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council, Ogilvy & Mather

The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ... Full Interview

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Archives: News

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FCB Ulka's new commercials for Tata Docomo play cleverly on 'less is more'

By content@exchange4media.com Wednesday Apr 16, 2014

Commercials promote Docomo's new internet package for light internet users, saying a lot with little Fullstory image



Obit: Wally Olins passes away

By content@exchange4media.com Wednesday Apr 16, 2014

Wally Olins, renowned international brand identity and communications guru, has passed away. He was 83. He was heading Saffron Brand Consultants as its Chairman Fullstory image



Vodafone ZooZoos mark their return during IPL 2014

By content@exchange4media.com Wednesday Apr 16, 2014

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Chhota Credit' Fullstory image



GroupM elevates 2 senior leaders in its Central Trading Group team

By content@exchange4media.com Wednesday Apr 16, 2014

Sidharth Parashar has been promoted as Head, Pricing & Investments, while Jai Lala has been made Head, Trading & Partnerships. Both Parashar & Lala will report to Prasanth Kumar, Managing Partner, CTG, South Asia Fullstory image



Obit: Wally Olins passes away

By content@exchange4media.com Tuesday Apr 15, 2014

Wally Olins, renowned international brand identity and communications guru, has passed away. He was 83. He was heading Saffron Brand Consultants as its Chairman Fullstory image



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