As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of self-regulation, calling it self-sufficient and reliably pre-emptive
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council,
Ogilvy & Mather
The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ...