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Self-regulation in ads: A better remedy than Govt intervention?

Self-regulation in ads: A better remedy than Govt intervention?

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of self-regulation, calling it self-sufficient and reliably pre-emptive Fullstory Image

Interviews
Tham Khai Meng
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council, Ogilvy & Mather

The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ... Full Interview

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Archives: News

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Big wins propel Dentsu Aegis Network into top league

By priyanka.mehra@exchange4media.com Tuesday Jul 22, 2014

Armed with huge wins like General Motors, Nokia and Microsoft, 2014 is turning into a dream year for the agency, says Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Fullstory image



Failure of self-regulation may lead to penalty for advertisers

By content@exchange4media.com Tuesday Jul 22, 2014

Misleading print & audio-visual ads on food items are under government scrutiny since self-regulation by advertisers is deemed as inadequate Fullstory image



exchange4media's IMPACT magazine celebrates young achievers with 30 Under 30 list

By content@exchange4media.com Tuesday Jul 22, 2014

This was the 2nd edition of IMPACT magazine's successful initiative. Jury was headed by Raj Nayak, CEO, Colors. The jury chose the top 30 from 135 entries shortlisted by a rigorous editorial procedure Fullstory image



Actimedia PR bags ITC My Fortune and Lavie

By content@exchange4media.com Tuesday Jul 22, 2014

The agency has also bagged other accounts such as Grasim, Big Door, Shree Raj Mahal Jewellers, Dvar and Jet Gems Fullstory image



Instinctif Partners ties up with Bang In The Middle

By content@exchange4media.com Tuesday Jul 22, 2014

Instinctif Partners' office in India will be headed by Nabanita Sircar with support from Managing Partner, Mark Garraway and Senior Partner, Geoff Potter Fullstory image



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