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Market forces will decide ad rates: Media planners

While planners & buyers say that TRAI ad regulation benefits consumers, they also point out that ad rates will be a function of demand and supply

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Interviews
Maria Luisa Francoli
Global CEO, MPG

Talent continues to be a key area of focus for us. And Mobile is another area of priority on our agenda. Our resources are fully alert on that area. We had started very early on it in Europe and then we made...

Industry Briefing
Aatanu Chakraborty launches Kettle Communications
Universal Music launches new division for brand anthems
Cannes Lions joins hands with Gates Foundation
Cartoon Network plans to create its first themed water park
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No show @One Show 2012

By content@exchange4media.com Friday May 11, 2012

Despite there being nine finalists, none of the entries from India could bag any Pencil at One Show Awards 2012 announced yesterday



Tata Salt salutes all mothers this Mother’s Day

By shreelahiri@exchange4media.com Friday May 11, 2012

Tata Salt celebrates the spirit of motherhood in its new ‘Desh Ka Namak’ TVC that will break nationally on Mother’s Day, May 13



Tech Talk launches at Cannes Lions 2012

By content@exchange4media.com Friday May 11, 2012

Tech Talk promises to provide valuable insight on the technologies that the communications industry needs to know about to keep pace



Dena Bank’s pitch call for advtg and PR mandates

By shanta.saikia@gmail.com Friday May 11, 2012

The bank has invited Expression of Interest from ad agencies to handle its creative duties and media planning & buying. It is also looking for a PR partner



Combbos awards creative, media and digital duties to Triton

By deepika@exchange4media.com Thursday May 10, 2012

Triton Communications Delhi bags Combbos business post a multi-agency pitch that saw participation from four mainline agencies



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