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Prachar Communications bags the 2nd phase of Pradhan Mantri Jan-Dhan Yojana campaign

Prachar Communications bags the 2nd phase of Pradhan Mantri Jan-Dhan Yojana campaign

The account size is estimated to be Rs 100 crore, as per industry sources. As part of the strategy and a 360-degree advertising campaign, the agency has made several TVCs for the beneficiaries as well as the influencers Fullstory Image

Interviews
Charles Courtier,Global CEO,MEC
Charles Courtier,Global CEO,MEC

Stephen Li,CEO, Asia Pacific
, MEC

What is happening in India with the new government, politically and economically, the next few years look very interesting and different. The other thing is MEC itself in the country. This is our fastest gro... Full Interview

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Archives: News

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FCB Ulka Digital appoints Anushree Ghosh as Strategic Head - Digital

By content@exchange4media.com Wednesday Nov 26, 2014

Prior to joining FCB Ulka Digital, Ghosh was with SapientNitro, where she was leading their Strategy function Fullstory image



Cheil Worldwide to invest in UK-based Iris

By content@exchange4media.com Wednesday Nov 26, 2014

The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model. This will replace the relationship Iris had with Meredith, the US-based publisher Fullstory image



99acres.com launches new TV campaign

By content@exchange4media.com Tuesday Nov 25, 2014

The new 30-second TVC highlights the numerous options provided by the portal to help customers find the right house that matches their needs Fullstory image



Dentsu-UNFPA join hands to launch CSR Advisory Services

By content@exchange4media.com Tuesday Nov 25, 2014

With this initiative, Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India. Fullstory image



Digital L&K Saatchi & Saatchi announces key appointments

By content@exchange4media.com Tuesday Nov 25, 2014

Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing Fullstory image



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