Advertising
News


Leo Burnett named Network of the Year at Epica Awards 2014

Leo Burnett named Network of the Year at Epica Awards 2014

The agency won 46 awards including 2 Grand Prix and 12 Golds. adam&eveDDB with 14 awards including 9 Golds, named Agency of the Year Fullstory Image

Interviews
Charles Courtier,Global CEO,MEC
Charles Courtier,Global CEO,MEC

Stephen Li,CEO, Asia Pacific
, MEC

What is happening in India with the new government, politically and economically, the next few years look very interesting and different. The other thing is MEC itself in the country. This is our fastest gro... Full Interview

Videos

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News

12345678910

Results awaited on Sony's Rs 300 crore media mandate

By priyanka.mehra@exchange4media.com Thursday Nov 20, 2014

Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record Fullstory image



'Rom Com' sells 'innovation': JWT creates ad campaign for Godrej's new products

By priyanka.mehra@exchange4media.com Thursday Nov 20, 2014

Godrej returns with another set of playful TVCs highlighting its innovative ideas, extending the premise of Zindagi Muskuraye, albeit without Aamir Khan Fullstory image



ASCI upholds complaints against 79 out of 100 advertisements

By content@exchange4media.com Thursday Nov 20, 2014

Out of 79 advertisements against which complaints were upheld, 49 belonged to Personal and Healthcare category, followed by the Education category with 18 advertisements Fullstory image



Marketers lap up re-targeting for screen-agnostic 'always-on' consumers

By Ankur.singh@exchange4media.com Thursday Nov 20, 2014

The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies Fullstory image



ZenithOptimedia wins media mandate for Foodpanda.in

By content@exchange4media.com Thursday Nov 20, 2014

The mandate that comes after a multi-agency pitch covers all aspects of the company’s media planning & buying, and will include digital duties as well Fullstory image



12345678910