Advertising
News


MediaCom's turning point from a 'Sleeping' to 'Waking' Tiger

MediaCom's turning point from a 'Sleeping' to 'Waking' Tiger

Mark Heap, CEO, MediaCom APAC talks about bringing in a collaborative & rigourous spirit into the region, underscoring the need for Mediacom India to 'up' its profile and positioning Fullstory Image

Interviews
Jinendra Kumar Jain
Jinendra Kumar Jain
 , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on the... Full Interview

Videos

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Archives: News

12345678910

Online ads get up close, and personal

By Ankur.singh@exchange4media.com Friday Aug 29, 2014

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific? Fullstory image



Sleek, sophisticated & visually stunning: Samsung Galaxy Alpha's new campaign

By content@exchange4media.com Friday Aug 29, 2014

Created by Cheil Worldwide, the video focuses on Alpha people, who represent trendy and confident young professionals who take pride in what they choose to do in life, and know how to do it best Fullstory image



Tata appoints JWT as the creative agency for its global brand campaign

By content@exchange4media.com Friday Aug 29, 2014

The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, trustworthy and a good corporate citizen. JWT's London, New York and Mumbai offices worked together to win the pitch Fullstory image



Tata appoints JWT as the creative agency for its global brand campaign

By content@exchange4media.com Thursday Aug 28, 2014

The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, trustworthy and a good corporate citizen. JWT's London, New York and Mumbai offices worked together to win the pitch Fullstory image



New Hyundai i20 does a Hollywood spy-thriller campaign

By Ankur.singh@exchange4media.com Thursday Aug 28, 2014

The Elite i20 gets a shot of Hollywood glamour with Innocean's campaign that the agency calls a 'cinemercial' Fullstory image



12345678910