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GroupM launches India Digital Playbook 2014-15

GroupM launches India Digital Playbook 2014-15

Playbook brings together some of the best digital minds in the country to come up with 7 actionable opportunities in the coming year, including mobility, real time content and media, digital and experiential platforms Fullstory Image

Interviews
Jinendra Kumar Jain
Jinendra Kumar Jain
 , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on the... Full Interview

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Archives: News

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SMG appoints Natasha Kapoor as VP, SMG Mumbai & Gautam Surath as VP, Strategic Planning

By content@exchange4media.com Tuesday Sep 16, 2014

Kapoor’s previous stint was at Samsung India, where she handled investment, brand activation & strategy for its media procurement & process audit division. Surath has been a Business Director at SMG China in Guangzhou for past 4 years, where he was strategy lead on multiple categories of the P&G business Fullstory image



30-35% drop in retail advertising spends across South India

By deepa@exchange4media.com Monday Sep 15, 2014

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop Fullstory image



Zivame seeks to break through stereotypes in lingerie advertising

By deepa@exchange4media.com Saturday Sep 13, 2014

Zivame's first TV campaign seeks to lift the taboo around the topic of lingerie, however, industry experts feel that the ad the commercial misses the zing and is not very memorable or impressionable Fullstory image



Prasoon Joshi promoted as Chairman, McCann Worldgroup Asia Pacific

By priyanka.mehra@exchange4media.com Friday Sep 12, 2014

Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai Fullstory image



Bajaj pulls a tough stunt in new TVC

By Ankur.singh@exchange4media.com Friday Sep 12, 2014

In a bid to attract sports bikers, the brand's latest commercial features the Kangaroo stunt performed on the stylish new range of Pulsars Fullstory image



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