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Whisper's #TouchThePickle campaign: Declaring the obsoleteness of menstrual taboos

Whisper's #TouchThePickle campaign: Declaring the obsoleteness of menstrual taboos

P&G has made a digital plunge paired with a TVC to instill a positive attitude in Indian women about menstruation, seeking to dispel the cultural taboos towards the subject. Campaign encourages women to break any taboos that hold them back during that time of the month Fullstory Image

Interviews
Tham Khai Meng
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council, Ogilvy & Mather

The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ... Full Interview

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Archives: News

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Other networks are going to struggle to hold on to their business: John Ziegler

By priyanka.mehra@exchange4media.com Monday Jul 28, 2014

John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan talks about his wish list for an ideal client, the challenge of increasing creative commoditization & his optimism for DDB Mudra Group in India Fullstory image



It is unfortunate that industry unity is seen through only one lens - awards! MG Parameswaran

By priyanka.mehra@exchange4media.com Monday Jul 28, 2014

Following the formal announcement of his election as President of AAAI on Friday last week, M G Parameswaran talks about his unfaltering commitment to serve the diverse ad fraternity across the country, resolving the issues that plague the advertising field & his ambitious plans for AAAI Fullstory image



DDB Mudra Group reconstitutes Group Executive Board

By content@exchange4media.com Monday Jul 28, 2014

Group Executive Board includes Sonal Dabral, Mandeep Malhotra, Rajiv Sabnis, Sathyamurthy Namakkal, Madhukar Kamath, Deepak Nair, Anurag Bansal & Aneil Deepak. The Group has also created Group Creative Council & Strategic Planning Council Fullstory image



Tear-jerking ads: How much emotion is too much emotion?

By Ankur.singh@exchange4media.com Monday Jul 28, 2014

Advertisers have always used the 'tug at the heartstrings' approach to sell products & services. But is it universally effective for brands at every stage of their growth cycle or does 'hard sell' work better? exchange4media finds out Fullstory image



Jabong hands creative duties of India Online Fashion Week to 10 Minutes to 1

By content@exchange4media.com Saturday Jul 26, 2014

10 Minutes to 1 bagged the account with the mandate involving direction, filming & creation of a concept film revolving around IOFW and also the website conceptualisation, designing & development for the same Fullstory image



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