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Pepsi scores a homerun with # GharWaliDiwali

Pepsi scores a homerun with # GharWaliDiwali

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media Fullstory Image

Interviews
Jinendra Kumar Jain
Jinendra Kumar Jain
 , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on the... Full Interview

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Archives: News

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Epica awards is drawing top quality entries from India

By priyanka.mehra@exchange4media.com Monday Oct 20, 2014

The only prize judged by journalists working for marketing and communications titles, the awards showcase top-notch and cutting-edge work by international and Indian advertising professionals Fullstory image



Advertising for other parties only managed to dent the BJP sweep: Sam Balsara

By priyanka.mehra@exchange4media.com Monday Oct 20, 2014

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties Fullstory image



Lowe and Partners present at TEDGlobal in Rio Di Janeiro

By content@exchange4media.com Saturday Oct 18, 2014

Jose Miguel Sokoloff, President, Lowe and Partners Global Creative Council spoke about the creative & innovative ways in which Lowe SSP3 assists in the demobilization of the FARC guerrilla terrorist faction in Colombia Fullstory image



GREY group wins Reach Mobile creative account

By content@exchange4media.com Saturday Oct 18, 2014

The mobile handsets have been introduced in the category of smart phones and feature phones in India Fullstory image



Is e-commerce ad ambush really working?

By Ankur.singh@exchange4media.com Friday Oct 17, 2014

The mega e-tail sale of the festive season was driven by e-commerce players attempting to ambush each other on advertising mediums. What were the lessons learnt? Fullstory image



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