The Regional Head APAC, Mediaco speaks about how digital content publishing, driven through strategic editorial strategy, can revolutionise brand narrative
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council,
Ogilvy & Mather
The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ...