The initial rounds of the pitch are currently underway in Mumbai. Contract Advertising is handling creative duties of the account
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council,
Ogilvy & Mather
The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ...