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Dell launches campaign to celebrate the spirit of Indian festivals

Dell launches campaign to celebrate the spirit of Indian festivals

Two new TVCs conceptualised and created by the GREY group are a tribute to the Indian family, separated by geography but united by Dell technology Fullstory Image

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Jinendra Kumar Jain
Jinendra Kumar Jain
 , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on the... Full Interview

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Archives: News

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Infectious wins creative mandate for Pinnacle Neelanchal

By content@exchange4media.com Friday Sep 26, 2014

The Pinnacle Group is a Pune-based real estate company. Infectious will be responsible for the branding, positioning and all marketing and communication requirements for the project Fullstory image



Honda Amaze takes an all-too-familiar road for new TVC

By Ankur.singh@exchange4media.com Friday Sep 26, 2014

The car, which has been tagged Amazingly Indian, is seen negotiating chaotic Indian roads before the driver reaches the destination, something Alto has done before Fullstory image



GroupM to launch online Diwali Mela

By content@exchange4media.com Friday Sep 26, 2014

The initiative, supported by Google, aims to become the largest festive season destination on the internet Fullstory image



Twitter India appoints Anupam Dixit as its first Industry Manager

By content@exchange4media.com Thursday Sep 25, 2014

In his last role, he was Head, Digital Marketing & eCommerce at MTS, where he worked on the MTS Internet Baby campaign Fullstory image



Ogilvy Mumbai wins creative duties for Shukran, Landmark Group's loyalty programme

By content@exchange4media.com Thursday Sep 25, 2014

The agency has been handling creative duties for Landmark Group's Home Centre in MENA and now has won the creative mandate for Shukran, on the back of a multi-agency pitch Fullstory image



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