P&G has made a digital plunge paired with a TVC to instill a positive attitude in Indian women about menstruation, seeking to dispel the cultural taboos towards the subject. Campaign encourages women to break any taboos that hold them back during that time of the month
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council,
Ogilvy & Mather
The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And that's the fun part. We are in the business of creativity ...