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Online ads get up close, and personal

Online ads get up close, and personal

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific? Fullstory Image

Interviews
Jinendra Kumar Jain
Jinendra Kumar Jain
 , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on the... Full Interview

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Archives: News

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Tata Motors turns the 'key' to success with Zest print ad

By guestcolumn@exchange4media.com Wednesday Aug 27, 2014

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving Fullstory image



Big Bang Awards 2014: Deadline for entries extended to August 28

By content@exchange4media.com Wednesday Aug 27, 2014

The extension comes in the wake of requests from various agencies across the country. The awards ceremony will be held on September 19 at the Ritz Carlton Hotel, Residency Road, Bangalore Fullstory image



Big Bang Awards 2014: Deadline for entries extended to August 28

By content@exchange4media.com Tuesday Aug 26, 2014

The extension comes in the wake of requests from various agencies across the country. The awards ceremony will be held on September 19 at the Ritz Carlton Hotel, Residency Road, Bangalore Fullstory image



Clients are impressed with how much we have evolved: Vikram Sakhuja

By priyanka.mehra@exchange4media.com Tuesday Aug 26, 2014

The Maxus CEO takes stock of the agency's performance in the country while making the most of the 'showcase market' Fullstory image



Stem cell banking company Cordlife unveils first-ever advertising campaign

By Ankur.singh@exchange4media.com Tuesday Aug 26, 2014

Conceptualised by Rediffusion Y&R, the commercial attempts to communicate the various emotions the would-be parents go through as they get ready for a new beginning in their lives and highlights the merits of stem cell banking Fullstory image



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