Top Story

e4m_logo.png

Home >> Advertising >> Article

Happy Creative Services ropes in Siddhartha Roy as COO

22-May-2012
Font Size   16
Happy Creative Services ropes in Siddhartha Roy as COO

With operations recently kicking off in Mumbai, Bangalore-based creative agency Happy Creative Services gets Siddhartha Roy on board as its first Chief Operating Officer (COO).

Roy will be responsible for the agency’s operations across the two branches. He has over sixteen years in the advertising business, of which ten years were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka. Besides Ogilvy, he has worked with Ambience & Everest as well as loyalty marketing specialists DIREM.

Commenting on the new appointment, Co-Founder and CEO, Kartik Iyer said, “We at Happy Creative think it's time to take a more structured approach to reach our goals. Roy comes with the right level of experience combined with the hunger to do the unexpected; this is very much the DNA of Happy. We welcome him and are very confident this addition will take things to a whole new level.”

Roy has been associated with a diverse spread of categories and brands such as FMCG (Cadbury, ITC Foods, Nestle, Coke, Ceylon Tobacco Company), Telecom (Vodafone, Reliance, Sri Lanka Telecom), Web (Yahoo) and Retail (Madura Garments). His contribution extends to several campaigns that have been awarded for not only marketing effectiveness but creative excellence as well.

“I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalising on this need-gap. This is the primary reason for me to join the Happy family and I’m extremely excited about it,” said Roy.

Happy is responsible for the much appreciated Flipkart campaigns. It is also well known globally for the ‘Lee - Never Wasted’ shopping bag design, which won them a Cannes nomination. Happy was also the agency behind the highly acclaimed Incredible India tourism commercial titled the ‘post card’.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...