Top Story

e4m_logo.png

Home >> Advertising >> Article

Glucon D launches new campaign - 'Khel Se Pehle'

23-April-2016
Font Size   16
Glucon D launches new campaign - 'Khel Se Pehle'

Glucon D has launched a new campaign emphasising the importance of proactive consumption to keep up energy levels. This campaign emphasises that it is better to load up on body glucose by drinking Glucon D before stepping out in the sun.

Starting April 2016, the campaign will go live showing a child drinking Glucon-D, ‘Khel se pehle’ before going out to play in the scorching summer heat. The child is shown energetically dribbling a football, even when the sun is seen sapping energy out of other children on the playground. Prior consumption of Glucon D helps the child take on the harsh summer and thus emerge victorious, denying all attempts by the Sun to drain energy out of the child. The ads are synced to an energetic jingle which ends with the tagline, ‘Glucon-D Laga, Energy chadha’.

Detailing the new campaign, the company spokesperson said, “Glucon-D has always enjoyed top of mind recall across India.  Through this campaign, we aim to offer a fresher perspective of the brand narrative from rejuvenation to prevention. The aim is to communicate the importance of being well hydrated with body glucose for lasting energy levels before one ventures out in sun on a hot day.”

Glucon-D is available at all traditional and modern retail outlets in Regular, Orange, Aam Panna and Nimbu Pani flavour.

You can watch the ad campaign here:

Team Credits

The campaign has been created by the team at IPG Media Brands.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India