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Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

05-September-2017
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Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'


Leading manufacturer of batteries and lighting products, Eveready Industries India has announced the launch of its latest TV campaign for LED bulbs touching on the thought of ‘Ise Brightest KuchNahi’. The three new TVCs have been conceptualised and created by its creative agency, RediffusionDentsu Young & Rubicam Pvt Ltd and have been directed by PradeepSarkar. The commercial also features its brand ambassador Akshay Kumar. The TVC reiterates that LEDs by Evereadyare the brightest and the best and will continue to illuminate lives of all.


Film 1: Diwali



 


Film 2: Puppy



 


Film 3: Travel



 


Speaking about the TVC,ParthaBiswas, Vice President and Head Lighting Business, Eveready, stated, “Eveready has been a known and trusted leader with a ‘consumer first’ attitude. The campaign goes beyond simply reinforcing the fact that our LEDs are the brightest by integrating emotions that everyone can relate to. As a part of the TVC along with Akshay Kumar, we are establishing an emotional connection with our consumers and audiences.”


Anil Bajaj, Vice President Marketing further said, “The message is conveyed in a very subtle manner and leaves back an important thought to ponder up – to brighten someone’s life by doing little things that may not be important to us. It portrays the many emotions that we go through during our lives and how our LEDs can accentuate it further. Eveready LEDs are a crucial part of our daily lives and plays an integral role in many subtle ways.”  

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