Top Story

e4m_logo.png

Home >> Advertising >> Article

Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency

07-November-2015
Font Size   16
Droom appoints Contract Advertising as creative agency; Publicis Groupe’s Equinox as media buying agency

Droom, an online marketplace for used and new automobiles and auto-related services, has announced Contract Advertising as creative agency and Publicis Groupe’s Equinox as media buying agency.

The company is all set to launch is brand marketing campaign soon which will be spread across TV, print, outdoor and online formats. The mandate for creative duties was bagged by Contract Advertising on the basis of its credentials and the recent work put out by the agency. Contract will be taking care of creative duties across formats including TV, print and digital. Equinox will be responsible for media buying for the company.

On awarding of the creative and media buying mandates, Sandeep Aggarwal, Founder and CEO, Droom said,” We were very impressed by the works of both agencies have done for new age companies and hence we decided to go forward and make them our partners in brand building.   Droom has built a highly innovative platform to solve buyer and seller pain points in buying and selling used automobiles and we are ready to showcase this 21st century online experience to mass audiences now.”

Droom boasts of Rs 500 + crore of listed GMV with a presence in over 60 cities. With its steep growth pace, the brand is also doubling its marketing efforts and will soon be out with an aggressive marketing campaign.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business