Top Story

e4m_logo.png

Home >> Advertising >> Article

Digital is a marketing channel and not a communication channel: R Gowthaman

22-January-2011
Font Size   16
Share
Digital is a marketing channel and not a communication channel: R Gowthaman

“For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today,” says R Gowthaman, Leader, Mindshare South Asia.More

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

In its new campaign, Greenply has aimed to make consumers aware that there are consequences to making compromises on the quality of plywood used in their furniture

Aims to feature among top five players in the bath solutions space by 2020